MULLENLOWE SRI LANKA
MullenLowe’s Dr. Sohan Dharmarajah Represents Sri Lanka at BrandGuff 2025 in Nepal
Dr. Sohan Dharmarajah, Chief Technology Officer and Director of AI/MarTech Services at MullenLowe Sri Lanka, took centre stage as a featured speaker at BrandGuff 2025, a premier branding and marketing conference held recently at The Plaza, Lalitpur.
BrandGuff, recognised for bringing together global thought leaders, serves as a platform to explore the trends, technologies, and strategies shaping the future of branding and marketing. This year’s event gathered leading international and Nepali experts to discuss the challenges and opportunities facing brands in fast-changing markets.
In his keynote, Dr. Dharmarajah highlighted that speed, experimentation, and risk-taking are essential to brand excellence and innovation. He shared how MullenLowe Sri Lanka leverages technology to deliver breakthrough brand experiences, setting new benchmarks for the industry.
“In today’s fast-paced market, brands must boldly experiment and embrace emerging technologies such as AI and open-source tools, Dr. Dharmarajah said. “Success lies not only in meeting expectations but in exceeding them by creating seamless experiences across multiple touchpoints. Whether it’s AI-generated commercials or gamified apps that engage communities, the key is a willingness to dive in, experiment, and innovate.”
He also showcased examples of AI-driven sustainability initiatives from zero-waste fashion design to simulation-based optimisation models demonstrating the transformative potential of technology in marketing.
Dr. Dharmarajah’s role as a regional spokesperson at BrandGuff 2025 underscores Sri Lanka’s growing influence in digital marketing innovation, spotlighting the country’s creative and technological capabilities on an international stage. At MullenLowe Sri Lanka, he leads LoweTech, the Group’s dedicated technology vertical, which drives innovation and change for clients with the foresight to embrace the future of branding.
MullenLowe Group Sri Lanka (MLG) is a full member affiliate of MullenLowe Global, a leading integrated marketing solutions company. Operating through eight specialised strategic business verticals spanning mainstream solutions, digital services, activations, martech, media and public relations, MLG combines local insight with global expertise to deliver end-to-end brand solutions. MLG Sri Lanka is part of a network spanning 69 offices in 55 countries with over 4,500 professionals. MLG’s Sri Lanka team of 110+ serves 43 of the nation’s top corporates, managing 111 brands across 33 categories, including 80% of the top 10 and 50% of the top 20 most advertised categories in the country, making it a group with the most prolific cross-category knowledge.
