Motha

From its humble beginnings and enduring countless storms of change, Motha is a pioneering leader in Sri Lanka’s dessert mixes, beverage mixes and cake ingredients packaged products market.

Ranked among the island’s leading brands, Motha is one of the few local names to have dominated the category in which it is engaged since its inception. This serves as evidence that consumers choose the brand because they’re loyal to its promise.

The company’s journey began with the import of confectionery products to Sri Lanka in the early 1930s. This was a task undertaken by the founding father of Motha who procured various international brands and treasured favourites from the UK – such as Watson’s Toffee, Moorhouse Jelly Crystals & Puddings and Hacks – and sold them in the local market.

Over the years however, with the import restrictions imposed in 1960, it was Julius Motha – who presently serves as the brand’s Chairman – who began manufacturing hard-boiled sweets and jelly crystals locally, and marketing the products under the Motha brand.

Since then, it has earned the trust of consumers by delivering the brand’s promises especially that of superior indulgence and experience.

In 1985, Delmege Forsyth was chosen as the company’s distribution partner for its islandwide network, reach and expertise.

Motha takes pride in being a trusted choice of thousands of customers every day and says it is humbled to be able to touch the lives of more than a million consumers on a daily basis. The brand has achieved this by striving to provide  delightful and memorable user experiences, and making consumers’ lives a little more convenient and happier.

The company’s record of achievements is not the only reason for its pride as the brand has played a part in the larger canvas of Sri Lanka’s confectionery market with Motha cake ingredients becoming the choice of experts in the sector.

Moreover, the brand’s core strengths – viz. shopper and consumer understanding, branding, innovation, route to market capability and scale – have helped its standing in today’s competitive market.

Motha is embracing the future. And given the strong influence of social media, the brand is better prepared today than it has ever been in its historical journey.

Online sales became a prominent channel of distribution during the lockdowns and Motha’s products were in high demand across various platforms.

The brand is also active on social media marketing platforms. In addition to its website, Motha marks its presence on Facebook, Instagram and YouTube. The company has built a strong rapport with consumers through these platforms to engage followers and also maintain Motha’s ‘buzzworthy’ household name.

This feat has been achieved by regularly posting and uploading new content, and having a fully fledged social media team to ensure that all its platform pages run smoothly throughout the day.

Customer centric promotions are conducted regularly; and all other consumer communications including television commercials and press releases are shared through its platforms.

Motha has always been a socially and environmentally conscious brand. As such, it ensures that the products it manufactures are of the highest standards where quality is concerned. In fact, the brand notes there have been many instances where it hasn’t manufactured its products as raw materials of the expected quality were not available.

This is how Motha has ensured the longevity of its brand equity and maintained its high standing over six decades – by taking precautions, and using environmentally-friendly packaging materials like glass bottles for colourings and flavours.

The senior management at Motha Confectionery Works – including the Managing Director and CEO – have joined the board with marketing backgrounds and are directly involved in all brand related activities.

Additionally, Motha’s team of employees at every level of the organisation are personally involved in all necessary marketing activities with Delmege – the brand’s marketing and distributing partner for over 35 years.

This means that from agency briefs to evaluating options, agreeing on concepts, approving storyboards, selecting models, attending shoots of commercials and scheduling ads, the team is involved from the get-go.

Such is the team’s and board’s commitment to Motha’s branding. And it is with this painstaking loyalty that the company promises to continue focussing on infusing joy in consumers’ lives in a small but always meaningful way every day.

Adrian Fonseka
Director
CEO

www.mothalk.com