Mobitel continues the nationwide E-Waste collection drive
Invites residents of Naula to bring their E-Waste for the Cash bonanza event on 28th September
Wednesday, 25 September 2019, Colombo: With a vision to create an E-Waste free country, Mobitel, Sri Lanka’s National Mobile Service Provider embarked on an island wide E-Waste collection programme recently. Through this, Mobitel aims to collect E-Waste by leveraging its much famed Cash Bonanza event, the only loyalty reward program that runs every month throughout the year. This month, Mobitel is going to Naula and invites residents and people in and around the area to bring their E-Waste when they converge at the venue for a day full of events and celebrations at the Naula public ground on the 28th of September 2019.
The E-Waste stall at the Cash Bonanza event will collect old phones, batteries, computers & accessories, printers, and other electronic equipment. Further, Mobitel will reward customers who bring E-Waste with a free data card in a bid to encourage and create more awareness on E-Waste management and disposal.
As part of the sustainable CSR initiative, Mobitel plans to have an E-Waste stall at every Cash Bonanza event, to collect E-Waste from households in the respective regions and dispose/recycle as per the regulations for the greater good of the country. The nation’s most popular prize giveaway & carnival, Mobitel Cash Bonanza is already going strong in its fourth year. Considering the vast reach, popularity and influence of the Cash Bonanza event, Mobitel is leveraging on this to extend its CSR reach to thousands of people for the betterment of the environment. By inviting Cash Bonanza visitors to bring their E-Waste for appropriate disposal, Mobitel is inculcating in them a responsible attitude towards managing E-Waste in a manner that does not harm the environment.