MARKETING STRATEGY
Gayani Punchihewa
SHAPING TOMORROW’S BRANDS
Strategies for impactful marketing, leadership and environmental advocacy
Main challenge of raising awareness about environmental issues
Cutting through the misinformation, indifferences and apathy, to inspire meaningful action and drive lasting change.
How marketers can promote sustainable practices effectively
By making sustainability relatable, accessible, and actionable through compelling storytelling, clear messaging and offering practical solutions that resonate with consumers’ values and integrate into their daily lives.
Role of personal branding in environmental advocacy
Personal branding strengthens environmental advocacy by building credibility, amplifying messages, fostering trust and inspiring meaningful change to drive collective action.
How to balance urgency with optimism in environmental campaigns
By highlighting practical solutions alongside challenges, environmental campaigns can inspire hope, motivate action and strike a balance between urgency and a positive forward-thinking outlook.
Most exciting trend in environmental advocacy
The rise of youth led climate activism and digital mobilisation, which harnesses the power of social media to amplify voices, drive global awareness and ignite collective action towards a sustainable future.
A notable trend shaping media and advertising today
Authenticity – brands must not only align their actions with their stated values but also demonstrate transparency, social responsibility and a genuine commitment to addressing their audiences’ concerns.
Impact of digital transformation on traditional advertising strategies
It has shifted focus from mass messaging to hyper personalised engagement.
Biggest challenge marketers face in engaging audiences today
The main challenge they face today is cutting through content overload to capture attention effectively and meaningfully, creating engagement and build lasting connections.
How the role of personalisation is evolving in advertising
Artificial intelligence driven insights are making hyper targeted messaging more effective in advertising today.
A go-to strategy for building strong brand identities
Consistency in messaging, visuals, and values across all touchpoints is essential, in order to create a cohesive and memorable brand experience.
Key to effective storytelling in marketing
Emotion – it’s important for stories to resonate deeply, inspire action and create lasting connections with the audience.
Your approach to crisis communication in public relations
With transparency, speed and a clear solution focussed narrative.
Role of social media in modern marketing strategies
Social media is the heartbeat of modern marketing strategies, driving engagement, fostering advocacy, enabling real-time conversations, and building brand loyalty through authentic connections and dynamic storytelling.
First step to building a high performing team
Defining a clear shared vision, aligning core values and setting well-defined measurable goals to drive collective success.
Maintaining team morale during challenging times
By fostering open communication, cultivating empathy and celebrating small wins, to build momentum and morale.
The most critical quality of a successful leader
Adaptability – leaders must evolve with challenges, embrace opportunities, and guide their teams through change with resilience, agility and a clear vision.
Handling resistance to change within a team
Through clear communication, fostering inclusivity, addressing concerns proactively, and consistently demonstrating the long-term benefits for both individuals and the organisation.
Your top recommendation for fostering innovation within teams
Encourage curiosity, embrace risk taking, create a safe space for experimentation, and cultivate a fail forward mindset that treats setbacks as valuable opportunities for learning and growth.
The main challenge facing international marketing today
Navigating cultural differences while maintaining brand consistency involves ensuring that messaging resonates with diverse audiences while upholding the brand’s core identity and values.
Prioritising competing objectives in strategic planning
By aligning decisions with long-term impact, core values and the organisation’s overarching mission, while ensuring that short-term goals contribute to sustainable growth and lasting success.
The most important factor in building long-term client relationships
Trust – earned through consistency, transparency and genuine engagement, fosters deeper relationships and credibility over time.
