LG AND ABANS

A Partnership Defined by Consistency – LG and Abans Appoint Pathum Nissanka as Brand Ambassador

Colombo, Sri Lanka – [31/12/2025] -LG Electronics (LG), together with the Sri Lankan national distributor Abans, announces the appointment of Sri Lankan international cricketer Pathum Nissanka as its official brand ambassador. The partnership brings together two names synonymous with consistency, performance, and trust—LG, a global leader in home appliances and electronics, and Nissanka, one of Sri Lanka’s most accomplished contemporary cricketers.

The collaboration was officially unveiled at a ceremonial event held at Courtyard by Marriott on 31 December 2025. Through this partnership, Pathum Nissanka will represent LG’s global brand promise, “Life’s Good,” serving as a symbol of reliability, excellence, and optimism for Sri Lankan consumers.

Pathum Nissanka has distinguished himself through unwavering consistency and determination at the highest level of international cricket. His achievements include scoring a century on his Test debut and making history as the first Sri Lankan to record an ODI double century in February 2024. His career has been further marked by strong World Cup performances, high ICC rankings, and accolades such as Player of the Match at the 2025 Asia Cup, establishing him as a benchmark of excellence and discipline.

“Consistency, discipline, and trust are values that have shaped my journey as a cricketer, and they are values that I deeply believe in. LG is a brand that has earned the confidence of Sri Lankan families over generations through its reliability, as well as innovative technologies that makes living easier. I am proud to be associated with LG and Abans, and I look forward to representing a brand that truly lives its promise of ‘Life’s Good’ by improving everyday life for people across the country” the cricket star Pathum Nissanka stated.

For decades, LG home appliances and electronics, made available to Sri Lankan households through Abans, have earned the trust of consumers nationwide. Recognised as the Most Loved Home Appliances Brand by LMD Magazine in 2024, LG continues to be defined by quality, reliability, and innovation—values that align seamlessly with Nissanka’s personal and professional journey. LG’s advanced technologies, including ThinQ smart solutions, have further strengthened its relevance in modern Sri Lankan homes by enabling smarter, safer, and more energy-efficient living. These innovations simplify daily routines while offering greater convenience, peace of mind, and sustainability.

“At LG, we believe true innovation is defined by consistency, reliability, and a genuine commitment to improving lives. Pathum Nissanka’s journey reflects these very values. His discipline, resilience, and excellence on the world stage make him a natural ambassador for our brand. Through this partnership, we are proud to reinforce LG’s promise of ‘Life’s Good’ to households across Sri Lanka.” said Keith Chung, Managing Director of LG Electronics, Sri Lankan office.

Abans has played a vital role in shaping Sri Lanka’s home electronics landscape, ensuring nationwide access to LG’s innovative product portfolio. With over 400 showrooms across the island and a robust after-sales service infrastructure, Abans continues to support customers beyond the point of purchase, catering to both urban and rural communities with a deep understanding of local needs.

“Abans has always remained consistent in what it has offered to Sri Lankans: quality, reliability, and long-term value. Our partnership with LG spans across decades and is built on mutual trust. Appointing Pathum Nissanka as LG’s brand ambassador perfectly reflects these values; his dedication, integrity, and performance mirrors what LG and Abans stand for, and how Abans always strives to lift LG above all. Together, we are proud to continue enhancing Sri Lankan homes with world-class technology and service.” the Chief Marketing Officer of Abans, Dr. Chathura Jayawardena noted.

Looking ahead, LG and Abans remain committed to introducing smarter, environmentally responsible, and future-ready home solutions that respond to evolving consumer expectations. This shared vision continues to redefine modern living in Sri Lanka, reinforcing a legacy built on innovation and trust.

Together, LG, Abans, and Pathum Nissanka embark on a shared journey defined by consistency, excellence, and a commitment to inspiring and serving Sri Lanka.