Dialog

Q: As Sri Lanka’s Most Valuable Brand for the fourth consecutive year, how has Dialog enhanced its brand value and stayed true to its vision?
A: Guided by our purpose of ‘Empowering and Enriching Sri Lankan Lives and Enterprises,’ we are striving towards creating sustainable digital ecosystems across our footprint to benefit all the company’s stakeholders while transforming the country into a digital nation.

As a result of these efforts, we’re humbled and privileged to serve over 17 million Sri Lankans today.

In recognition of the company’s aspirations of being a responsible, ethical and sustainable brand, Sri Lankans across the country voted Dialog as the Telecommunication Brand of the Year for a record 11th year and Service Brand of the Year for the third consecutive year at the SLIM Kantar Peoples Awards 2022.

This brand trajectory has also culminated in Dialog being named Sri Lanka’s Most Valuable Brand by Brand Finance for the fourth consecutive year, with a brand value of Rs. 54 billion and a brand rating of ‘AAA’ for the third consecutive year.

Q: As a responsible corporate citizen, how has Dialog responded in times of need to assist communities?
A: The greatest driving force of transformation continues to be the pandemic, which has also been challenging for all Sri Lankans.

As the No. 1 brand in the country, we consider it our responsibility to help our fellow Sri Lankans through multiple initiatives focussing on access to connectivity, healthcare services and education.

In supporting the healthcare sector, we initiated a programme to enhance urgently required critical care infrastructure in 18 hospitals selected by the Ministry of Health; extended Suwa Diri’ – a special free of charge communications facility for critical care health workers across the country working tirelessly on the front line; deployed a National Patient Bed Management Solution to the Ministry of Health to efficiently distribute patients to treatment centres; and helped establish the national 1390 COVID-19 Integrated Home-based Care Solution, which supported over 150,000 COVID-19 patients.

Furthering our efforts to ensure that no child is left behind in continuing his or her education, we also supported the Ministry of Education to expand the free Nenasa educational TV.

This created the largest free digital education platform – with eight digital satellite TV channels – which facilitated over 100,000 schoolchildren from 470 schools across the country with Data Scholarships, and extended free connectivity and facilities to all 379 Child Development Centres in Sri Lanka.

In addition, we continued to carry out relief programmes to provide essential items to communities adversely affected by the pandemic and natural disasters.

These are some of the initiatives we’ve conducted during the past year, which follow a multitude of projects by Dialog to empower national healthcare efforts during the pandemic with investments totalling Rs. 446 million to date.

We will continue to develop solutions with a social purpose, and accelerate our digital drive to support Sri Lankans and the nation to adapt to the ‘new normal.’

Q: How does Dialog ensure service excellence while focussing on enabling a sustainable future for all?
A: We’re committed to delivering the very latest in technology and connectivity – underpinned by inclusive and equitable access to technology – while creating unparalleled experiences by being both salient and meaningfully different, as espoused in our brand signature ‘The Future. Today.’

The Dialog brand is central to the company’s purpose of ‘Enriching and Empowering Lives and Enterprises,’ and service strategy of customer centricity as manifested in our guiding principle of ‘Service from the Heart.’

As a responsible corporate citizen, we have a particular focus on strengthening our environmental, social and governance (ESG) commitments. In driving our environmental agenda, we have undertaken many initiatives to support climate action goals.

Accordingly, Dialog’s Environmental Management System was certified for the globally recognised ISO 14001:2015 standard for its full scope of operations, becoming the first quad play telco in South Asia to do so.

In furthering the social impact of our ESG ambition, we have strived to facilitate differentiated, innovative and compelling solutions integral to modern times while extending inclusive technology that will empower Sri Lankans from all walks of life.

We also focussed on community development, emergency and disaster response, and COVID-19 support, as well as employee welfare and talent development.

Finally, under the governance pillar, we have continued to be a trusted digital companion and partner, to our customers, enterprises, communities and public authorities, by strengthening our anti-bribery, anti-corruption and data privacy efforts.

In our journey of propelling the country’s digital ambitions, we remain committed to helping people build better lives, and leading the way to a bright and sustainable future.