JANASHAKTHI INSURANCE
Serving Sri Lankans for over 26 years with timely and comprehensive insurance solutions, Janashakthi Insurancehas earned the respect and trust of customers and stakeholders, making its mark in the sector as an innovatorand a household name. Founded in 1994 as a life insurance company, Janashakthi Insurance is backed by the strength of the Janashakthi Group, which operates in the insurance, finance, investment andreal estate sectors. As a leading insurer, Janashakthi Life says it is committed to delivering servicebeyond insurance and looks to provide international standard quality solutions with a local touch.
Q: What does corporate respect translate into for Janashakthi Life?
A: For us, corporate respect aligns with our strongest attribute – i.e. our unwavering commitment to all stakeholders.
This is not limited to contractual obligations but includes reaching out to employees, policyholders, shareholders and the community at large to consolidate the trust placed in our brand.
We strongly believe that our commitment and dedication have resulted in the respect we’ve earned as a brand over the years. This is a true reflection of living our corporate purpose as we continue to uplift lives and empower the dreams of millions of Sri Lankans.
Q: How can corporates leverage the respect they’ve earned during the COVID-19 crisis?
A: When corporates support the community during tough times such as what we have been experiencing since March last year, the respect earned lasts a lifetime. At Janashakthi Life, we ensure that we’re compassionate and considerate when carrying out business operations so that policyholders can continue their policies uninterrupted during these trying times.
As a respected corporate and purpose driven insurer, we will continue to identify our community’s evolving needs, and offer innovative insurance solutions that provide financial stability and support to manage adversities and life’s challenges.
Q: In your assessment, what role can corporates play in rebuilding the economy in the post-COVID era?
A: As we continue to navigate this challenging economic landscape, it is prudent that corporates remain resilient. Janashakthi Life is a member of Janashakthi Group; as a group, we have activated several initiatives to support the nation’s battle against COVID-19.
As an insurer, we will continue to provide solutions that cater to Sri Lankans’ protection needs.
In addition, we have restructured our distribution landscape to reach out to the market aggressively. We aim to provide more employment opportunities through our robust expansion plans with internally generated funds, ensuring a greater contribution to the country’s GDP.
Q: How does Janashakthi Life create value for stakeholders through innovation?
A: Innovation is key at Janashakthi Life; it enables us to predict changes in consumer behaviour and keep pace with emerging trends.
In this context, we have proven our capabilities by launching a pioneering and comprehensive pandemic related insurance policy – Janashakthi Covid Guard – which covers PCR tests, vaccinations and hospitalisation.
Furthermore, investing in digital technology enables us to reach the market with simplified and timely insurance products, which create value for consumers and other stakeholders. This has enabled us to build a sales force that is among the most efficient in the sector – one that confidently reaches out to Sri Lankans in every nook and corner.
Our technology investment gives us a competitive edge because we can provide accurate and swift solutions coupled with novel customer experiences through our digital services and distribution channels.
Q: And what are the main attributes of Janashakthi Life’s corporate image?
A: As a truly Sri Lankan brand, Janashakthi has a rich heritage with modest, deep-rooted values. Decades of service to the nation has transformed Janashakthi throughout the various stages of its journey from its humble beginnings to becoming a major force in life insurance.
Our commitment and dedication to service excellence have enabled us to deliver service that goes the extra mile beyond the norms of insurance. This is the core of our corporate image.
Renowned for enabling customers to secure a happier and healthier futurethrough its insurance solutions, Janashakthi Life says it is now driven toextend its digital reach to a broader spectrum. With its digital initiativesfacilitating myriad services, customers are offered enhanced convenienceand assured reliability by this future focussed insurer.
Ravi Liyanage
Director/Chief Executive Officer
