FASHION FORWARD

The apparel industry has evolved strategically to maintain its position as a leading exporter. Speaking about the industry’s transformation, Suren Fernando explains how continuous innovation, strategic partnerships and sustainability initiatives have shaped its trajectory.

“Sri Lanka’s apparel industry has moved beyond basic manufacturing, and into high value categories such as activewear, sportswear, intimate apparel, swimwear and high end fashion. Collaboration with global brands such as Victoria’s Secret, Nike, Lululemon and Calvin Klein have integrated Sri Lankan manufacturers into sophisticated supply chains, and strengthened our position in the [global] industry,” Fernando says.

The industry’s investment in R&D has been instrumental in staying ahead of shifting consumer preferences and global fashion trends. He notes: “By adopting advanced technologies including automated systems and digital design tools, we have improved efficiency, reduced costs and met shorter lead times.”

A key factor contributing to the industry’s resilience is its unwavering commitment to sustainability. “Manufacturers have embedded sustainable practices such as renewable energy usage, water recycling, and the adoption of organic and recycled fabrics. Ethical labour practices and worker welfare are also priorities; they reinforce our reputation in markets where social responsibility is a crucial buying factor,” Fernando points out.

Sri Lanka’s skilled workforce remains a major competitive advantage, he adds: “This includes experienced and trained individuals, who are supported by continuous training and development programmes to stay ahead. Our strategic location along major shipping routes and efficient logistics infrastructure, have reduced transportation time and costs, and enhanced global competitiveness.”

Despite facing external challenges, apparel exports have registered steady growth, driven by a commitment to sustainability, infrastructure support and market diversification. “The global apparel and fashion industry is increasingly focussed on ethical and environmental best practices, and our commitment to sustainability has differentiated Sri Lanka significantly,” Fernando reiterates.

“Manufacturers have embedded sustainable practices such as renewable energy usage, water recycling, and the adoption of organic and recycled fabrics”

Sri Lanka has strategically expanded into emerging markets across Asia, the Middle East and Africa, and reduced its dependence on the traditional markets of Europe and the US.

Looking ahead, apparel must focus on technological advancements, consumer driven strategies and forward-thinking initiatives to facilitate growth.

To this end, Fernando emphasises that “the integration of AI, robotics and smart manufacturing will significantly enhance productivity, reduce costs and lead times, and improve product quality.”

“Investing in green technologies such as water and energy efficient systems, waste reduction techniques and sustainable fabric innovations will further strengthen our eco-friendly credentials,” he adds.

Workforce development remains critical to future success, he asserts: “Continuous training programmes will ensure that our workforce is equipped with the skills to operate new machinery, utilise digital tools and implement sustainable production techniques.”

Consumer preferences will also play a vital role in shaping the industry’s direction, as Fernando observes: “Adopting circular economy models such as garment recycling, sustainable fabric sourcing and upcycling will align with global sustainability trends and enhance our reputation.”

Diversity and inclusivity within the industry will consolidate Sri Lanka’s position as a responsible manufacturing hub. Ultimately, the apparel industry must adopt a forward-thinking approach with an innovation first mindset.

“Investing in research and development to create new fabrics, product features and value added designs will help us stay ahead of price competition. By modernising our end-to-end operations and embracing cutting-edge sustainability initiatives, Sri Lanka can continue to be a global leader in ethical and sustainable manufacturing,” he concludes.