DOUBLE XL, A FASHION REVOLUTION IN SRI LANKA UNVEILS ITS FREEDOM COLLECTION

Double XL unveils its new Freedom Collection

Thursday, 05, October, 2023, Colombo: In a groundbreaking event at their flagship store that is set to redefine the fashion landscape in Sri Lanka, Double XL, the pioneering fashion house known for its commitment to inclusivity and body positivity, unveiled their highly anticipated "Freedom Collection". With a legacy spanning over a decade,
Double XL has been at the forefront of a movement that challenges stereotypes and promotes self-love and acceptance in the fashion industry.

Since its inception in 2010, Double XL has been on a mission to break the barriers of conventional beauty standards. What began as a humble initiative to challenge the norms surrounding plus-size fashion has evolved into a revolutionary force in Sri Lankan fashion. The brand's commitment to inclusivity and diversity has not only
transformed wardrobes but has also fostered a sense of empowerment and confidence among its customers.

The Freedom Collection, launched at a spectacular event, is a testament to Double XL's unwavering dedication to its mission. Showcasing a stunning array of designs that cater to all body shapes and sizes, the collection speaks volumes about the brand’s ethos – that fashion knows no boundaries. Each garment in the collection is
a celebration of individuality and the freedom to express oneself without constraints.

Adhisha Dahanayake, Founder and Director of Double XL

Commenting on the launch of the collection, Adhisha Dahanayake, Founder and Director, Double XL stated: “In 2010, we set out with a purpose – to shatter stereotypes against plus-size individuals. Today, our narrative is not just ours; it belongs to every person who has embraced our message of self-love and acceptance. The Freedom Collection is a culmination of our collective journey, a symbol of the freedom we stand for – the freedom to be unapologetically yourself.”

Double XL's impact on Sri Lankan fashion goes beyond just clothing. The brand has sparked crucial conversations around body positivity and has influenced a more inclusive approach within the industry. By challenging the norms, Double XL has paved the way for a new era where diversity is celebrated and beauty is redefined.

The Freedom Collection premiere was a star-studded affair attended by influential personalities, fashion enthusiasts, and supporters of the brand. The event not only showcased the exceptional designs but also served as a platform to reaffirm Double XL's commitment to promoting a positive body image and empowering individuals.

As the Freedom Collection hits the shelves, fashion enthusiasts in Sri Lanka can now indulge in a shopping experience that goes beyond the traditional boundaries of size and style. Customers are invited to shop the collection at the Double XL Flagship Store, Thumulla Junction, 106 Reid Avenue, Colombo 04, open from 10am to 8pm, Monday through Sunday.