Established in 1969, Commercial Bank is a leading and trusted financial institution in the country. The organisation has evolved into a comprehensive banking solutions provider, offering a wide array of products and services to meet the diverse needs of customers. As a key player in the local banking sector, Commercial Bank is renowned for its commitment to innovation, a customer-centric approach and ethical practices. With a strong emphasis on digital transformation, it continues to empower individuals, businesses and communities, by fostering financial inclusivity and contributing significantly to economic growth.

Q: What are the core values of your organisation that generate corporate respect?

A: The main requirement to garner respect is the quality of the experience offered to stakeholders. As a corporate, visible commitment to ethical practices and maintaining integrity at all times are paramount.

Sustainable financial performance, adhering to the highest standards of corporate governance and sustainability are core values that Commercial Bank possesses to garner the respect of stakeholders.

Q: How important is it to uphold corporate respect in crisis times?

A: An organisation must abide by well-defined core values that outline its priorities, both business and culture-centric. Once core values are infused into the business, it becomes a way of life. Corporate respect is earned through consistent commitment to these core values.

Stakeholders value and respect corporates that walk the talk, and there is no better occasion to demonstrate this than amidst a crisis. We are proud of the continuous assistance we provided customers to negate the effects of the COVID-19 pandemic and economic crisis.

While there are many adaptations to navigate the tough external environment, there must always be a non-negotiable set of corporate values that must not be compromised – irrespective of the circumstances.

Q: What’s the main difference between corporate reputation and corporate respect?

A: Corporate reputation is the external opinion the public has of an organisation. It encompasses everything from organisational ethics and values to performance, both present and past.

A positive corporate reputation is often painstakingly built over many years with commitment to best practices, service excellence, and maintaining steady and improving corporate performance.

However, a positive corporate reputation alone will not earn the respect of stakeholders. Respect is a perception that can be internal or external. It depends on how much an organisation contributes to the industry/sector and society; and how inspiring one’s performance has been, to build itself to become a benchmark and overcome challenges.

Q: What place is there for environmental, societal and corporate governance (ESG) in corporate respect?

A: Corporates have a responsibility for the societal and environmental impacts of their operations. Corporate governance is establishing a framework within which the board and management address key responsibilities with emphasis on areas such as accountability, transparency, fairness, responsibility, compliance and risk management.

The level of respect an organisation commands is a definite result of how inclusive, robust and ‘future forward’ its approach to ESG is – as it touches on all important areas of a business.

Commitment to ESG defines how responsible you are in doing business. The emphasis and importance placed on these disciplines by corporates is a testament to their importance.

Q: What are the main attributes of your company’s image?

A: Commercial Bank’s corporate image has been built on a 100 year legacy – a strong foundation that is attributed to dedication in maintaining sustainability, integrity and the trust gained through efforts to uphold best practices.

Our commitment to quality and passion to serve customers with empathy has ensured that our financial performance has been consistent, which is another significant attribute of a strong corporate brand.

The bank has had an unblemished track record since its inception, and become the epitome of stability, service quality and cutting-edge technology. These generate the principle virtue of trust, which is indispensable in the financial services industry.

Our customer-centric approach to business, early adaptation of cutting-edge technology that created unparalleled customer convenience and commitment to fulfilling the needs of the community have contributed to enhancing our corporate image.

Commercial Bank built a strong corporate image by unwavering commitment to core values including ethical practices and integrity. An emphasis on stakeholders and focus on ESG solidifies its reputation. With a customer-centric approach and dedication to service excellence, it continues to benchmark stability and trust.

SECTOR WINNER BANKING

QUICK-FIRE ROUND

Three priorities for Sri Lankan corporates today
Realign business strategies to suit the dynamic local/global context and review frequently
Have a digital and data analytics road map – supported by a technology road map
Discuss and create definitive succession and talent management plans; be resilient and seize opportunities

Three most vital professional values for business leaders
Honesty, integrity and ethicality
Having empathy, being sensitive to stakeholder requirements and responding fast
Continuously developing knowledge and skills – especially technological trends

Telephone: 2486000 | Email: info@combank.net | Website: www.combank.lk