Uncategorized
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Jul- 2023 -5 July
Atlas
Q: How has the uncertainty of the macroeconomic environment impacted Atlas Axillia’s business dynamics? A: The uncertainty Sri Lanka faced in the wake of the COVID-19 pandemic and economic crisis…
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4 July
BOOKRACK
“Our father’s life story is a classic tale of a young man with ambition beyond what convention dictated, and offers an inspirational guide to ordinary women and men who have…
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Jun- 2023 -30 June
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27 June
(no title)
Although the term ‘green economy’ was coined in 1989, the concept has become a compulsory strategy today, given that nations worldwide are combatting never before seen climate catastrophes. Transitioning to…
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25 June
COVER STORY
STRATEGIC MARKETING Rethinking brand marketing Ruchi Gunewardene laments the lack of strategic marketing thinking – which has been replaced by digital communications Marketing and brand building in Sri Lanka is…
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25 June
COVER STORY
DESTINATION BRANDS The power of brand positioning Ruchi Gunewardene cites national tourism destination brands to illustrate the process of brand positioning for products, services, corporates and even nations The success…
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25 June
COVER STORY
INTRODUCTION Building resilience through love Unveiling Sri Lanka’s Most Loved Brands for 2023 Following the financial implosion of the economy in April last year, all Sri Lankans have felt the…
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24 June
SO SRI LANKA
NORTHERN CITADEL Diverse vistas of Jaffna Nimanthi Bandaranayake visits a city steeped in culture and history Jaffna – located in the north of Sri Lanka – is the capital of…
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24 June
Sleep Well!
Be guided by ethics and standards for peace of mind One often encounters ethical questions and tough decisions; they are rarely straightforward and nor are they black or white. It’s…
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24 June
