Uncategorized
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Aug- 2023 -2 August
MOST VALUABLE CONSUMER BRANDS
PROFILE HNB Q: How did HNB navigate the economic crisis? A: As Sri Lanka’s largest private retail bank, we witnessed firsthand how the economic crisis impacted our customers. Our immediate…
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Jul- 2023 -31 July
MOST VALUABLE CONSUMER BRANDS
PROFILE People’s Bank Q: What are the main roles of brand custodians in organisations? Sujeewa Rajapakse (SR): Brand custodians play a crucial role in ensuring the brand is consistently communicated…
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31 July
HUAWEI SRI LANKA
EXCELLENCE IN ENGINEERING Q: How have Huawei and its Sri Lankan operations evolved? Mohamed Rifky (MR): Founded in 1987 and operating in 170 countries, Huawei is a leading global provider…
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31 July
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30 July
MOST VALUABLE CONSUMER BRANDS
PROFILE Commercial Bank Q: What brand strengths and opportunities has your organization leveraged over time to realise its growth potential? A: Despite its 103-year-old history, Commercial Bank has always evolved…
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29 July
poll res
PollsSorry, there are no polls available at the moment.Polls ArchivePollsSorry, there are no polls available at the moment.Polls Archive
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29 July
MOST VALUABLE CONSUMER BRANDS
PROFILE BOC Q: How did your bank navigate the challenges posed by the economic crisis? A: Over its 80 years of existence, BOC has built a resilient financial and operational…
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27 July
IMPACT ANALYSIS
While brand valuation can be used to model the impact of future brand strategies on overall business value, there are also many reasons to value a brand at a point…
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27 July
MOST VALUABLE CONSUMER BRANDS
PROFILE Dialog Q: How has Dialog stayed true to its vision? A: Driven by our purpose of ‘Empowering and Enriching Sri Lankan Lives and Enterprises,’ we are committed to building…
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26 July
BRAND VALUATION
Strategic applications BY Alex Haigh Your brand exists to differentiate and elevate your business. Measuring and valuing its performance should be done with the intention of understanding how you can…
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