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Jul- 2023 -10 July
MCDONALD’S
Q: In your assessment, what are the factors that make brands beloved? A: Every brand is associated with certain positive qualities and brand loyalty is created when those brands make…
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10 July
LAUGFS SUPER
Q: How have the dynamics of the macroeconomic environment impacted branding in general? A: Strictly from a Sri Lankan point of view, consumers have faced many challenges since the pandemic,…
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9 July
INSEE SANSTHA
Q: What are the qualities of a loved brand? A: INSEE Sanstha encapsulates many qualities of a loved brand as it is authentic to its core value of providing customers…
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9 July
HNB GENERAL INSURANCE
Q: What is your definition of brand loyalty? How do you nurture and assess customer loyalty for your brand? Sithumina Jayasundara (SJ): Loyalty is an emotional binding with a product…
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8 July
PACKAGING SECTOR
Many of these trends will continue while three of them – sustainability, ‘friendshoring’ and digitalisation – are continuing to create major challenges
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8 July
FRIMI
Q: What factors contributed to FriMi’s emergence as one of Sri Lanka’s most loved brands? A: The evolution of FriMi into one of the most loved brands can be attributed…
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7 July
FORTUNE
Q: How has Fortune evolved since its inception? A: Fortune is a flagship brand of Pyramid Wilmar, a joint venture between Pyramid Oil Mills and what is positioned as Asia’s…
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7 July
DETTOL
Q: Over the decades, Dettol has consistently earned the trust of consumers, positioning itself at the top of the game. What strategies does Dettol employ to maintain its competitive edge?…
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6 July
DARAZ
Q: How does branding add value to Daraz? A: Branding is essential for creating transformative and meaningful experiences for an organisation’s customers. It sets the tone for innovation, and is…
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5 July
DANKOTUWA
Q: Could you provide a brief history of Dankotuwa Porcelain’s journey to becoming a market leader? A: We began operations in 1984 and became a publicly listed entity in 1994…
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