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MOST VALUABLE CONSUMER BRANDS
PROFILE HNB Q: How did HNB navigate the economic crisis? A: As Sri Lanka’s largest private retail bank, we witnessed firsthand how the economic crisis impacted our customers. Our immediate…
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MOST VALUABLE CONSUMER BRANDS
PROFILE People’s Bank Q: What are the main roles of brand custodians in organisations? Sujeewa Rajapakse (SR): Brand custodians play a crucial role in ensuring the brand is consistently communicated…
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HUAWEI SRI LANKA
EXCELLENCE IN ENGINEERING Q: How have Huawei and its Sri Lankan operations evolved? Mohamed Rifky (MR): Founded in 1987 and operating in 170 countries, Huawei is a leading global provider…
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MOST VALUABLE CONSUMER BRANDS
PROFILE Commercial Bank Q: What brand strengths and opportunities has your organization leveraged over time to realise its growth potential? A: Despite its 103-year-old history, Commercial Bank has always evolved…
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MOST VALUABLE CONSUMER BRANDS
PROFILE BOC Q: How did your bank navigate the challenges posed by the economic crisis? A: Over its 80 years of existence, BOC has built a resilient financial and operational…
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IMPACT ANALYSIS
While brand valuation can be used to model the impact of future brand strategies on overall business value, there are also many reasons to value a brand at a point…
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MOST VALUABLE CONSUMER BRANDS
PROFILE Dialog Q: How has Dialog stayed true to its vision? A: Driven by our purpose of ‘Empowering and Enriching Sri Lankan Lives and Enterprises,’ we are committed to building…
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