MANAGEMENT DIGEST
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TECH AND SNACKS
The snack food sector is well-versed in psychology. To be successful, a brand must know that we nibble not only to satisfy our basic hunger but emotional
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THE READING HABIT
When Warren Buffett was asked about the secret behind his enduring success, he gestured to a nearby stack of books and said: “Read 500 pages like
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MILLENNIAL MANAGEMENT
Much is being said about the attitude, commitment and sense of responsibility of millennials in the workforce. In many
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MARKETING STRATEGY
With marketing methods becoming competitive and saturated, a visual real-time platform such as Instagram is often viewed as
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CONNECTED LIFE
Sipping cocktails while lolling between lazy palms in Mallorca or barging slowly past picturesque villages on a spring day in
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KNOWLEDGE RETENTION
At the heart of knowledge creation is an organisation’s human resources. And the short and simple – albeit arrogant – answer to retaining organisational
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SOCIAL SEARCH
It’s 2017 and social media marketing is no longer a new phenomenon in the eyes of marketing professionals. For
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PURSUIT OF EXCELLENCE
Newspaper columnist Ann Landers was once asked: “Out of the thousands of letters you receive each month, what is the most dominant problem in people’s
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INSURANCE MARKETING
We live in an ‘on demand’ economy with goods and services designed to arrive at lightning speed for virtually all of life’s
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PLANNING FALLACY
It’s time we admit it; most of us are natural procrastinators! Sure, there are those rare people who seem to tick every item on their to-do list ahead of time…
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