MANAGEMENT DIGEST
-
EXPERIENTIAL MARKETING
Today’s customers are in ‘command mode’ more than ever before with every control at their fingertips. And indeed, providing a positive
Read More » -
DESIGN FOCUS
The first half of 1997 saw Apple Inc. at its lowest ebb. Every news article about the company would open with the stock phrase: ‘The
Read More » -
PEOPLE MANAGEMENT
For a lucky few, being persuasive comes naturally. With their friendliness, charm and language skills, these people are able to effortlessly
Read More » -
THE WORKPLACE
In a previous edition of LMD, we discussed the uncanny nexus between employees and customers. We said that while engaging employees may be easier than delighting customers
Read More » -
MIND MATTERS
While working on an important matter recently, I had to go back and forth in my mind trying to come up with some meaningful answers.
Read More » -
EDUCATING SRI LANKA
The British taught us to behave graciously if we lost at anything competitive. We were supposed to be good sports in the face of adversity
Read More » -
BUSINESS DEVELOPMENT
In a manner of speaking, business is a socioeconomic function that runs on a profit motive. The corporate world cannot deviate from the
Read More » -
BRAND MORPHOSIS
Data privacy or not, everyone seems to think that not being on social media can make one irrelevant. Yet, even self-proclaimed digital
Read More » -
WORKPLACE CULTURE
In the last edition of LMD, we discussed how workplace culture in the past reflected the dominant societal structure of patriarchy
Read More » -
SOCIAL BUSINESSES
Optique Solidaire is a social business by Essilor (an international ophthalmic optics giant based in France), which offers high
Read More »
