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MANAGEMENT DIGEST

  • Feb- 2024 -
    29 February

    GUARDED LEADERSHIP

    Based on the compelling recommendations of his advisors, President John F. Kennedy (JFK)

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  • 29 February

    EXPERIENTIAL MARKETING

    The buzzword ‘experiential marketing’ has been around for a while – ever since Bernd Schmitt wrote his book by the same name

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  • 29 February

    LIFE MOTIVATORS

    As we work our way through the new year, it’s worth exploring the powerful but invisible motivators that fuel our drive for

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  • 29 February

    NOSTALGIA MARKETING

    Nostalgia is the wistful yearning for days gone by. It can evoke a kaleidoscope of emotions that range from joy to a hint

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  • 1 February

    ENERGY REFORM

    As the need to reduce greenhouse gas emissions gains momentum, the undercurrent of seismic

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  • 1 February

    MARKETING STRATEGY

    Most small and medium enterprises that use a database to carry out direct marketing campaigns will typically

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  • 1 February

    DIGITAL SCRUTINY

    Do you get an eerie feeling that your smartphone or other smart devices are listening to your conversations? Perhaps you

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  • 1 February

    PERSONAL DEVELOPMENT

    Recently, I was reading about a young boy taking his first lesson in water-skiing. He was bobbing happily in the water but went down as the boat took off

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  • 1 February

    WORKFORCE MANAGEMENT

    Top companies are obsessed with having ‘A players.’ Corporate giants such as General Electric (GE), IBM and Microsoft have well-developed systems

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  • Dec- 2023 -
    27 December

    HOLISTIC WELLBEING

    Mental health problems stemming from lifestyle concerns such as stress, loneliness or isolation, anxiety, trauma, debt

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