BRANDS ANNUAL
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Apr- 2022 -22 April
LEADING BRANDS PROFILE
Daraz Q: What attributes do people love most about Daraz? Heshan Perera (HP): Daraz has something for everyone. It’s a platform where people can explore, experiment and have fun. I…
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21 April
LEADING BRANDS PROFILE
Dankotuwa Q: Could you brief us on the organisation’s journey so far? A: Dankotuwa Porcelain has been serving happiness for over 37 years here in Sri Lanka and 15 years…
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20 April
LEADING BRANDS PROFILE
Continental Insurance Q: How has your organisation navigated the pandemic? A: Our initial concerns were to ensure continual operations and not let our customers be without cover or claims settlements.…
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19 April
LEADING BRANDS PROFILE
CEAT Q: Could you outline the brand’s history? A: CEAT is a renowned international tyre brand present in over 130 countries and has a rich heritage of more than 100…
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18 April
LEADING BRANDS PROFILE
BOC or Bank of Ceylon is a tower of strength to the nation – built over 83 years while empowering the Sri Lankan
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18 April
BRANDS ANNUAL 2022
RANKINGS FOREWORD THEME OF THE YEAR THE YEAR IN REVIEW MOST LOVED BRANDS MARKETING FOR SUCCESS THE BOARDROOM BRANDS AND SUSTAINABILITY LEADING BRANDS PROFILES
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18 April
LEADING BRANDS PROFILE
Acuity Partners Q: How did your organisation navigate the pandemic? A: Since the beginning of 2020, Acuity embarked on a business continuity initiative by way of increasing investments in IT…
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17 April
BRANDS AND SUSTAINABILITY
The power of two Dhanushika Shanmuganathan – Brand Finance’s Associate – presents the case for evaluating sustainability as an integral part of Sri Lanka’s 100 Most Valuable Brands The annual…
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16 April
THE BOARDROOM
Board worthy marketers What marketing professionals need to do to gain a seat on the board – Ruchi Gunewardene provides some answers Over the decades, I have watched with great…
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15 April
MARKETING FOR SUCCESS
The critical missing component of marketing is to find the soul of a brand Ruchi Gunewardene busts the myths of marketing and identifies the critical component for success The traditional…
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