AD INDUSTRY
Activity is gradually recovering within the confines of the ‘new normal.’ It is time therefore, to rebuild trust with
STATIONERY SECTOR
Edward Bulwer-Lytton once said: “The pen is mightier than the sword.” Stationery is an essential medium that translates our
HUMAN RESOURCES
HR maturity in Sri Lankan corporates is on a spectrum; some have only the most rudimentary HR functions; others including local corporates have highly evolved
CAPITAL MARKETS
Sri Lanka’s capital markets do not adequately reflect its economy and have been underperforming for a considerable period
FRONTIER MARKETS
While fiscal and monetary policy has been relaxed the world over due to COVID-19, countries such as ours with limited fiscal space are
BANKING SECTOR
Never underestimate the importance of brand equity and confidence built over the years, being fast and nimble in uncertain times
APPAREL INDUSTRY
The impact on the apparel industry has been devastating, more so since retailers in Sri Lanka were gearing up for the biggest season of the year
TELECOM INDUSTRY
Poor rural penetration due to costly network developments, lack of governance framework for the nation’s digitalisation and difficulty retaining
ELEVATOR SECTOR
The hurdles to business growth brought on by COVID-19 in 2020 will not stop one of the great megatrends – urbanisation! By 2050, the world’s
CORPORATE SECTOR
The Asian Development Bank (ADB) forecasts that the economic uncertainty caused by the COVID-19 pandemic will likely
PACKAGING SECTOR
Many users of local packaging and exporters are pressed for cost optimisation, which translates into requests for price
SUPPLY CHAIN
There was a major impact especially when China went into complete lockdown, causing total disruption among factories.
MARKETING PROFESSION
In my experience, brand building forms the core of any organisation, be it a small business or large corporate. The brand must run in
MARKETING PROFESSION
Shanil Perera TIME TO REALIGN Crossing over to a new era of global consumerism Marketing…
INSURANCE SECTOR
As the world fights COVID-19, the impact is being felt across economic segments with Sri Lanka’s insurance sector also
SME SECTOR
Approximately 80 percent of Sri Lankan businesses are SMEs, generating employment of 50 percent and contributing
RETAIL SECTOR
Consumption levels remained low through 2019/20 with volume declines in many categories and visible value growth
FINANCIAL SERVICES INDUSTRY
Digital marketing has made it possible to leverage the value of big data to understand customers better
HOSPITALITY SECTOR
Competitive and evolving with experiences that make guests feel good, special and deserving, and extend beyond physical presence
INSURANCE SECTOR
The importance of conducting business on cyber based processes and platforms became apparent
