BOC Launches ‘Rewardz Plus’ Points-Based Reward Scheme for Credit Cardholders

 

The Bank of Ceylon (BOC) recently introduced a  points-based rewards scheme, ‘Rewardz Plus,’ aimed at providing added value to its credit cardholders while enhancing customer engagement and loyalty. The launching event of the service, which was held at BOC Head office, was graced by Mr Kavinda De Zoysa Chairman, Mr. Russel Fonseka    General Manager/ CEO, and corporate and executive management of BOC. Initially rolled out for credit cards, the scheme is designed to encourage increased usage and reward customers through a structured points accumulation and redemption system.

‘Rewardz Plus’ allows  credit cardholders to earn points, based on their spending. Customers can redeem their accumulated points through a range of options available via the rewardzplus.boc.lk.These options include purchasing e-vouchers from registered merchants and service providers, shopping online at selected stores, booking flights and hotels, and offsetting bills at participating merchants.

Speaking on the launch, Deputy General Manager (Product and Banking Development) Mr. Y A Jayathilake of Bank of Ceylon stated, ‘’Introducing ‘Rewardz Plus’ offers our credit cardholders an opportunity to get more value from their everyday spending. This initiative is designed to provide greater flexibility and convenience, allowing customers to redeem points across a variety of options, from travel to shopping and bill payments. We believe this program will encourage increased engagement with our credit card customers while recognizing and  rewarding them.”

BOC has been rewarding its payment cards users by way of various programs such as Seasonal discounts and throughout the year discounts at supermarkets, hotels and restaurants. With the introduction of ‘ Rewardz Plus’ the  credit card customers will be able to enjoy more benefits in addition to those discount programs.

For over 85 years, Bank of Ceylon has been a cornerstone of Sri Lanka’s financial landscape, connecting individuals and businesses to global opportunities. BOC’s extensive network with over 2,300 touch points spread across the nation, ensures that bank’s customers have convenient access to a wide range of financial services. Moreover BOC was ranked as  the only Sri Lankan Bank among the Top 1000 World Banks 2024 and the Banker of the Year 2021,2023 and 2024 by The Banker Magazine UK, The Number 1 Banking Brand in Sri Lanka  by Brand Finance Lanka. BOC also received the People’s Banking Services Brand of the year at the SLIM KANTAR Peoples Awards 2024.Internationally, Bank of Ceylon has established a strong presence in key locations such as a Subsidiary in London, UK; branches in Male and Hulhumalé in the Maldives; Chennai, India; and the Seychelles.