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MCDONALD’S
Q: In your assessment, what are the factors that make brands beloved? A: Every brand is associated with certain positive…
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MEDIA RELEASES
SRI LANKAN CANDIDATE DIHAN UDUGAMPOLA ACHIEVES RAPID SUCCESS AT CFA EXAMS
The CFA Program is considered one of the highest distinctions in the investment management profession, with the Chartered Financial Analyst®…
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LAUGFS SUPER
Q: How have the dynamics of the macroeconomic environment impacted branding in general? A: Strictly from a Sri Lankan point…
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ONLINE EXCLUSIVES
ANALYSIS: A YEAR LATER, SRI LANKA’S TENTATIVE ECONOMIC RECOVERY ELUDES THE POOR
Reuters – July 6, 2023A year after angry Sri Lankans stormed the president’s residence and forced his ouster during a…
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INSEE SANSTHA
Q: What are the qualities of a loved brand? A: INSEE Sanstha encapsulates many qualities of a loved brand as…
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HNB GENERAL INSURANCE
Q: What is your definition of brand loyalty? How do you nurture and assess customer loyalty for your brand? Sithumina…
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PACKAGING SECTOR
Many of these trends will continue while three of them – sustainability, ‘friendshoring’ and digitalisation – are continuing to create…
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FRIMI
Q: What factors contributed to FriMi’s emergence as one of Sri Lanka’s most loved brands? A: The evolution of FriMi…
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FORTUNE
Q: How has Fortune evolved since its inception? A: Fortune is a flagship brand of Pyramid Wilmar, a joint venture…
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DETTOL
Q: Over the decades, Dettol has consistently earned the trust of consumers, positioning itself at the top of the game.…
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