The Asian Paints Group is India’s leading, Asia’s third and the world’s seventh largest coatings company. It was featured in Forbes magazine’s ‘Top 100 Most Innovative Companies in the World’ list for five consecutive years and also ‘Asia’s Fab 50’ list of companies. Asian Paints Causeway (APC) was formed in 2017 with the merger of the Asian Paints Group and Sri Lanka’s leading paint company, Causeway Paints Lanka, making it the number one paint company in Sri Lanka. Today, it’s a global multinational brand in 15 countries, having 26 manufacturing facilities around the world while servicing consumers in over 60 nations.

Q: Identify the milestones on your business journey…

A: Asian Paints Causeway has a comprehensive product portfolio in the sector. Interior-exterior emulsions cater to multiple consumer segments from ‘luxury’ to ‘value for money’ with the Royale and Ultima brands.

In the auto refinish segment, we are an undisputed market leader – marketing multiple brands such as DeBeer, Star Class and Spectra. Our waterproofing brand Aqua Safe is a household name in waterproofing exterior vertical walls.

Renner in the wood finish portfolio is a gold standard brand from Italy while the Aqlac range offers the ultimate protection for wood coatings locally.

The company also offers a professional service branded Safe Painting Service to provide a hassle free, one stop and professional painting service to consumers.

Recent accreditations include ISO 45001:2018 for occupational health and safety management, ISO 14001:2015 for environmental management and ISO 9001:2015 for quality management.

Sireesh Rao
Regional Head – Asian Paints International

Q: How does your company ensure ‘corporate respect’?

A: At Asian Paints Causeway, we are committed to maintaining the highest ethical standards while undertaking fair business operations; following best practices of corporate governance; upholding the company’s reputation; and implementing and enforcing effective systems to detect, counter, and prevent bribery and corruption.

For this, a Code of Conduct (CoC) is enforced across all business units. Our Policy for Prevention, Prohibition and Redressal of Sexual Harassment of Women at the Workplace (POSH) is another policy we live by. Asian Paints Causeway was honoured with a merit award at the AICPA & CIMA Satyn Women-Friendly Workplace Awards in 2022.

Over 12,000 employees embrace a unique value system and strong foundation of supporting each other’s success, both within our organisation and outside.

Q: And how is the company contributing to Sri Lanka’s economic future?

A: Asian Paints Causeway continues to be invested in Sri Lanka and contributed significantly in this journey. It believes in complying with all local laws in letter and spirit. Currently, we have 560 permanent employees and believe in taking care of them, which is a significant contribution to the economy.

Our capital expenditure investment as at March 2023 amounts to a large-scale investment with significant outlays on plant and machinery, and new state-of-the-art warehouses. A further capex investment is planned through an expansion project, creating employment opportunities for the local labour force.

We are committed to developing human talent – both employees and external stakeholders, such as painters and garage applicators. Our long-term partnership with the Vocational Training Authority of Sri Lanka (VTA) helps educate hundreds of youth in paint application and gaining professional qualifications.

Q: How should corporates instil environmental, social and corporate governance (ESG) to garner corporate respect?

A: Our ESG strategy incorporates sustainable operations and product offerings, and upholds the highest standards of social responsibility and world-class governance, setting ambitious commitments till 2030 with a focus on environment, product stewardship, community and health and safety. Water conservation, renewable energy and hazardous waste disposal are key environmental priorities.

Q: What are the key attributes of your company’s image?

A: Asian Paints Causeway is known for its product stewardship and offering a warranty for the performance of its products. Its decorative paints and waterproofing solutions offer a three to seven year performance warranty, on providing beauty and protection.

QUICK-FIRE ROUND

Three vital ingredients that earn corporate respect

Standing for each other’s success
Integrity
Treating employees, stakeholders, the community and the environment with respect

Three global organisations that you respect  

Tata Group
Apple
Microsoft

Asian Paints Causeway delivers its purpose of bringing joy to people’s lives by upholding its ‘employee first’ culture while complying with international product quality standards in coatings. Reputed for its innovation and customer-centric culture, the company is on an ambitious growth trajectory while cementing its credentials as a trusted partner.

Telephone 038 2240040 | Email weassure@asianpaintscauseway.com | Website www.asianpaintscauseway.com