BEST MARKETING CAMPAIGN AT ASEAN TOURISM AWARDS

AirAsia’s ‘Think ASEAN, Think AirAsia’ campaign was named the Best ASEAN Marketing and Promotional Campaign at the 30th ASEANTA Awards for Excellence held at the Borobudur Hotel in Jakarta. The campaign – which ran from 8 to 14 August 2016 in conjunction with ASEAN Day – featured a photo lookbook and dedicated posts of must-see places in the ASEAN region on social media and the Travel 3Sixty digital platform, highlights of AirAsia’s ASEAN-inspired inflight menu, and a YouTube video series on things to do and food to eat in each ASEAN country – all supported by a promotional fare from as low as MYR 10 to all ASEAN countries.