AIA HEALTH PASSPORT – UNMATCHED HEALTH INSURANCE FOR ALL

Q: How do your agents use the AIA Health Passport to live and promote AIA’s brand purpose to help Sri Lankans ‘live healthier, longer and better lives’?   

Chanaka Liyanage (CL): AIA’s sales force plays a pivotal role in bringing the brand purpose to life by actively promoting the AIA Health Passport as a comprehensive health insurance solution aligned with our brand purpose to help Sri Lankans live healthier, longer and better lives.

The sales force engages with customers, emphasising the unique benefits of the health passport, which go beyond traditional health insurance. They educate Sri Lankans on the importance of preventive healthcare measures, encouraging proactive health management while highlighting how the AIA Health Passport provides access to the best healthcare services – both locally and globally.

Moreover, salespersons personalise their interactions, addressing individual health needs and concerns. By doing so, they not only sell a product but also contribute to the broader goal of enhancing the overall wellbeing of the community.

Through their efforts, AIA’s sales force becomes ambassadors of the brand purpose, fostering a culture of good health and longevity.

The AIA Health Passport, as promoted by these sales professionals, becomes a tangible expression of AIA’s commitment to supporting individuals on their journey towards a healthier and better life.

Q: What growth potential does the health insurance sector have in Sri Lanka?  

CL: Sri Lanka has approximately five million households but a limited number have health insurance. One of the main reasons is employers providing health coverage while they are working.

By the time they retire however, they’re faced with no health cover and having to pay a high premium from their retirement funds.

This is why we encourage customers to buy health insurance while they are young and healthy so that once they retire, they don’t have to spend their hard-earned money on health insurance.

Also, if their corporate health cover is insufficient, they can always fall back on the benefits offered by the AIA Health Passport.

Furthermore, many entrepreneurs do not have health insurance cover and in the case of sickness, have to channel their profits to cover medical bills. However, if they have the AIA Health Passport, their business remains unaffected. The idea is to protect their business while allowing the AIA Health Passport to cover medical costs.

Obtaining the AIA Health Passport is a simple process and ideally should be bought between the ages of 25 and 45, when customers are still employed and do not have illnesses.

Therefore, it is advisable to be financially prepared for health emergencies since in the current context, relying solely on personal income or your corporate health cover may not be sufficient.

Q: What market need does the AIA Health Passport address?

Senaka Rajapakse (SR): The AIA Health Passport addresses the pressing market need for affordable access to quality healthcare. With health expenses rising in Sri Lanka, there is a growing concern about the financial strain of accessing top tier medical care.

This product aims to bridge the gap by offering a comprehensive solution for individuals seeking quality healthcare without compromising their financial wellbeing. Therefore, we see this product as one that caters well to the needs of our bank partners’ customers.

Q: And what sets the AIA Health Passport apart from other health insurance products – and what key benefits does it offer?

SR: The AIA Health Passport stands out by offering unparalleled benefits that redefine health insurance.

Firstly, it provides global access to healthcare, ensuring that all Sri Lankans can receive the best medical care both locally and globally.

With coverage of up to Rs. 50 million, the product distinguishes itself by offering extensive health protection through options such as cashless hospitalisation.

Moreover, it goes beyond conventional coverage, addressing various healthcare aspects such as maternity, daycare surgeries, and coverage for spouses, children and parents, as well as ambulance services, dental treatments and more.

This product emphasises financial preparedness for unforeseen health emergencies, cautioning against relying solely on personal income or corporate health cover – especially in the face of rising healthcare costs.

The AIA Health Passport also introduces a holistic health insurance approach, covering pre and post-hospitalisation expenses, organ donor coverage, prosthesis and implant coverage, ayurvedic treatments and dental treatments.

What truly sets it apart is the creation of a unique health and wellness ecosystem. The AIA Health Passport partners with reputable health and wellness entities, providing attractive discounts on various services.

These include online doctor consultations, mobile lab tests, medicine delivery, dental treatment discounts, holistic medical care, and exclusive offers on spectacles, purified water filters and hotel chains. This extends beyond hospitalisation coverage to actively promote a healthy lifestyle.

In summary, the AIA Health Passport is an unmatched, comprehensive health insurance that addresses the critical market need for affordable and globally accessible healthcare. Its unique benefits and holistic approach make it a trendsetting product that goes beyond traditional insurance coverage, providing a passport to a healthier, longer and better life.

– Compiled by Yamini Sequeira
CONTACT DETAILS

Telephone: 2310310 | Email: lk.info@aia.com | Website: aialife.com.lk