BOC
BOC Premier Branch Concept
An exclusive interview with Mr. Priyal Silva – Deputy General Manager (Branch Operations)
Bank of Ceylon, the No. 1 Bank in Sri Lanka, is modernizing to meet market demands and address evolving customer needs. Its latest initiative, the BOC Premier Branch concept, design to serve the high-net-worth clientele.
With over 660 branches under his supervision, Mr. Priyal Silva, Deputy General Manager – (Branch Operations) of Bank of Ceylon, is no stranger to scale or vision. In this exclusive conversation, he walks us through the Premier Branch concept, a personalised banking experience curated for the Bank’s high-net-worth customers across Sri Lanka.
Q: Mr. Priyal, let’s start at the beginning. What led Bank of Ceylon to launch the Premier Branch concept?
A: Well, over the years, we’ve observed that our high-net-worth clients were looking for something beyond traditional banking. They expect a more personalised, discreet, and efficient experience. While we have a Premier Branch in Colombo, the demand for that same level of service was growing across the country. That’s really what gave life to the new Premier Branch concept, bringing this exclusive experience to all other provinces.
Q: How would you describe this concept to someone hearing about it for the first time?
A: It’s more than just a branch, it’s an experience. Each Premier Branch is designed to provide a sense of prestige and comfort the moment a client walks in. We offer personalised services, dedicated relationship officers, and customised banking solutions. Interestingly, we’ve ensured that the design and feel of each branch reflect the identity of the city it’s in.
Q: Could you give us a sense of how many branches are now operational under this concept?
A: At present, we’ve opened 3 premier branches. First one operates under BOC Corporate branch in Colombo City, while other two located outside Colombo. The first is in the historic city of Galle, and the second is in Kurunegala. Both are performing exceptionally well and have been warmly welcomed by our clients. We’re excited to open our newest premier branch in Kandy on the 29th of July this year.
Q: That sounds promising. Are there plans for more branches in other parts of the island?
A: Absolutely. Our aim is to eventually offer this premium service island wide. Kandy is just the next step, and it’s especially symbolic given its royal heritage. Each new branch is carefully planned, not just in terms of location, but also in how it connects with the city’s culture and clientele.
Q: So to whom exactly is the Premier Branch designed for?
A: The primary segment is high-net-worth individuals, people who have substantial banking relationships with us and people with high volume transactions. This includes professionals, business owners, and entrepreneurs. These are customers who value efficiency, privacy, and a banking experience tailored to their lifestyle.
Q: Is there a certain eligibility to access Premier Branch services?
A: Yes, but it’s not rigid. Generally, clients with high business volumes or those who require custom banking solutions. Especially in areas like International Trade, exclusive credit facilities, Investment Banking are ideal candidates. What we offer is a very refined, relationship driven service.
Q: You mentioned custom made solutions. Can you tell us more about what services Premier customers receive?
A: Of course. Each client is assigned a dedicated relationship officer, who handles their banking end to end. We provide private meeting rooms for business discussions, Deposit products including ‘Prestige Plus’ and ‘Premier’ current accounts, Special ‘Black Debit card’/ Credit Card facilities, Import and Export finance facilities, Consultancy services, Investment Banking options, Foreign currency services, and more. It’s all about understanding the client and crafting services that match their profile.
Q: What about the environment inside these branches? What should a first time visitor expect?
A: The atmosphere is one of modest elegance. It’s warm, welcoming, and professional. Each branch is styled to reflect the character of its city. For instance, the Galle branch pays homage to its rich coastal heritage, while Kandy branch will carry the dignity of the historical Kingdom of Kandy. When clients step in, they should feel they’ve entered a space designed just for them.
Q: In today’s world, digital convenience is key. How does the Premier Branch experience integrate with BOC’s digital services?
A: That’s a very good question. Premier customers have access to our full suite of digital tools, including the new BOC Flex mobile app, Smart Passbook, and real time fund transfers. On top of that, they receive priority support for call centre inquiries, and enjoy a more personalised counter experience. We’ve blended high touch service with high tech convenience.
Q: What has the response been so far from customers using these new branches?
A: Extremely positive. We’ve received feedback about how fast and attentive the service is, and how the branch layout and relationship model make a real difference. Many clients have told us this is the kind of service they’ve been waiting for in Sri Lanka.
Q: How do you feel about the role you played in launching this concept?
A: I’m thrilled to bring this concept to life. By leveraging our expertise across various banking sectors, we can provide truly valuable service to our high-net-worth clients. This isn’t just another branch. It’s a new chapter in BOC’s journey to becoming a customer centric bank.
Q: Finally, what is your message on Premier Branch concept?
A: If you are a professional, business leader, or investor seeking a banking relationship that respects your time, understands your ambitions, and caters to your lifestyle, BOC’s Premier Branch is your next destination.
I invite you all to join with BOC and start your Premier Banking experience.
