Day: June 25, 2023
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Jun- 2023 -25 JuneCOVER STORIES
COVER STORY
Following the financial implosion of the economy in April last year, all Sri Lankans have felt the pain.
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25 JuneTOP SHELF
SO SRI LANKA
Located on the southern coast of Sri Lanka is the small village of Talalla. It is popular for its beautiful beach with pristine white sand
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25 June
COVER STORY
STRATEGIC MARKETING Rethinking brand marketing Ruchi Gunewardene laments the lack of strategic marketing thinking – which has been replaced by digital communications Marketing and brand building in Sri Lanka is so intrinsically associated with the…
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25 JuneUncategorized
COVER STORY
DESTINATION BRANDS The power of brand positioning Ruchi Gunewardene cites national tourism destination brands to illustrate the process of brand positioning for products, services, corporates and even nations The success of these brands is in…
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25 JuneUncategorized
COVER STORY
INTRODUCTION Building resilience through love Unveiling Sri Lanka’s Most Loved Brands for 2023 Following the financial implosion of the economy in April last year, all Sri Lankans have felt the pain. This in turn has…
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25 JuneOPINION POLLS
THE COST OF LIVING
BIZ PEOPLE ON TENTERHOOKS There’s anxiety despite the easing cost of living and tapering inflation Expectations of a drop in the PepperCube Cost of Living Index (CLI) were short-lived: the barometer recorded a marginal increase…
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