TOPS THE FOURTH QUARTER OF 2020 SHIPMENTS IN ASIA: COUNTERPOINT
SRI LANKA, April 21, 2021: According to Counterpoint, vivo, a leading global smartphone brand, topped the fourth quarter of 2020 shipments in the Asian smartphone market with a total market share of 15 percent. The ranking came in part thanks to strong performance in markets like Indonesia, Thailand, and Malaysia, where vivo led all smartphone manufacturers in shipments during the quarter
In addition to its strong performance in Asia, vivo posted impressive numbers in the global markets. The company ranked fifth in global smartphone shipments in 2020, earning a market share of 8.6 percent. Since its entry into international markets in 2014, vivo has upheld its position in the Asian market and has accelerated globalization across the world.
Moreover, for the first time, vivo has risen to the top spot in the China Market, according to Counterpoint’s China Smartphone Weekly Tracker on April 14. In week 11 (March 8-14) of 2021, vivo surpassed other brands due to a consumer-friendly product line-up.
 Data source: Counterpoint, March 2021
 Data source: Canalys estimates (sell-in shipments), Smartphone Analysis, February 2021
 Data source: IDC, January 2021
 Data source: Counterpoint, April 2021