Elite Circle Redefining Personalised Banking

Chaya Jayawardane, Senior Vice President Retail Banking.

Union Bank recently relaunched its private banking proposition, 'Union Bank Elite Circle,' with a selection of new features tailored to its customers' specific needs. The most recent transformation enhances its bespoke service and tailored financial solutions, providing customers with a world of privileges and luxuries for an exclusive banking experience. The Bank recently launched a campaign theme "The Finer Things in Life Should Extend to Your Banking," with the goal of raising awareness about the newly enhanced product.

A team of dedicated relationship managers ensures a seamless banking experience with a wide range of financial solutions and services ranging from personalised banking and wealth management to expert advisory, reinforcing the hallmarks of personalised service. The exclusive Union Bank Elite Circle Centre, located in the heart of Colombo and the dedicated exclusive spaces across the branch network provides maximum convenience to its members.

Becoming a member gives you access to special pricings & value-added services including, preferential Interest rates on investments and loans, preferential tariffs,  special rates for safety deposit lockers, insurance solutions as well as access to  emergency funding options on investments and much more. With focus on providing members with wider options for investments and advisory, Union Bank Elite Circle also offers expert advisory services on tax and legal as well as fund management through its subsidiary National Asset Management Ltd.

Global access and convenience are simple with a Union Bank international VISA debit card and a Union Bank Signature Credit Card and staying connected is easy with the Bank’s digital platforms that offer scopes of banking services. As part of the privileges, members can also enjoy the free perks of the lounge at the Bandaranaike International Airport. Union Bank Elite Circle members are offered the best deals and discounts including health and wellness benefits through insurance covers from Allianz and Fairfirst at special premiums for global health covers and travel,  extended payment plans with  0% instalment plans on credit cards and year-round offers from a range of exclusive merchants.

Chaya Jayawardane, Senior Vice President Retail Banking, said, “Union Bank’s Elite Circle is a banking proposition that is designed to understand the distinctive needs of an exclusive clientele.  Whilst highlighting the Bank’s focus on further enhancing service levels, the newly upgraded Union Bank Elite Circle redefines the personalised banking experience placing even greater emphasis on customer relationship management combined with customized financial solutions”.