UNION ASSURANCE AND NATIONS TRUST BANK
Union Assurance and Nations Trust Bank Mark a Milestone in Their Bancassurance Partnership with First Ever Joint Triathlon
Union Assurance, in collaboration with Nations Trust Bank, proudly hosted Sri Lanka’s first-ever triathlon in the bancassurance space titled, ‘Triathlon 2025: Powered by Trust, Driven by Assurance’. A novel initiative in the bancassurance sector, this not only marked a milestone in the bancassurance partnership between the two organisations but also led the way in reimagining how financial institutions engage with their customers. Designed to promote holistic well-being, the triathlon brought together bank customers for swimming, cycling, and running in a dynamic format that offered them and their families a refreshing escape from the demands of today’s fast-paced, digitally driven lifestyles.
The event commenced at the NCC premises with a 200-meter swim, followed by a 5-kilometer bike ride along the Independence Avenue and concluded with a 1-kilometer run ending at Independence Square. Teams of three, composed of bank customers, participated with each member taking on one leg of the triathlon. The triathlon concluded with a vibrant fellowship gathering at the 80 Club of Colombo, featuring engaging family-friendly activities. This final segment reflected both companies’ appreciation for their customers and their shared commitment to building meaningful, experience-centred relationships.
Wathsala Aluthgedara, Chief Partnership Distribution Officer of Union Assurance, stated, “We are proud to have organised this pioneering event in collaboration with our valued bancassurance partner, Nations Trust Bank. ‘Triathlon 2025’ is a testament to our commitment to delivering best-in-class value through strategic partnerships. It reflects our belief that bancassurance is more than a financial offering—it’s a platform that empowers customers on their journey of progress, supporting not only their financial goals but also their overall well-being and lifestyle aspirations.”
Menaka Wavita, Senior Vice President – Branches of Nations Trust Bank stated, “This event represents a first-of-its-kind experience for our customers, and we are thrilled to have partnered with Union Assurance to bring it to life. As customer lifestyles evolve and their protection needs become more personalised, bancassurance continues to grow in relevance and impact. Through this initiative, we’ve created a unique experience that blends well-being, engagement, and financial empowerment—delivering meaningful value across every dimension of our customers’ lives.”
Guided by a shared vision of customer-centric innovation, Union Assurance and Nations Trust Bank remain steadfast in their commitment to pioneering customer-first initiatives of this nature. Each experience will be thoughtfully designed to deliver exclusive value to bank customers—blending financial empowerment with lifestyle enrichment, and redefining how the two institutions will connect with their communities.
Union Assurance us a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies in 7 diverse industry sectors. The Company has completed over three decades of success with a Market Capitalisation of Rs. 36.5 Bn and a Life Fund of Rs. 77.5 Bn as at end December 2024. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 4300 strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.
