Is Recognized as Asia’s Most Forward-Thinking Life Insurance Brand

Union Assurance, Sri Lanka’s premier Life Insurer, has been honoured with the prestigious title of ‘Most Forward-Thinking Life Insurance Brand 2023 – Asia’ at the esteemed 7th Annual Insurance Conclave & Awards. Sponsored by The New India Assurance Company Limited and powered by Insurance Alertss, the award ceremony brought together industry leaders, innovators, and stakeholders to celebrate excellence and recognise organisations driving impactful change in the insurance sector.

This accolade highlights Union Assurance’s continuous efforts to revolutionise the Life Insurance landscape with a deeply customer-centric approach. With its continued dedication to upholding excellence at every interaction, Union Assurance has transformed the way Life Insurance is perceived and accessed, ensuring greater accessibility, empowerment, and affordability for its customers.

Mahen Gunarathna, the Chief Marketing Officer at Union Assurance, expressed his delight at receiving this esteemed accolade, stating, “We are deeply honoured to be recognised as the ‘Most Forward-Thinking Life Insurance Brand 2023 – Asia’ at the 7th Annual Insurance Conclave & Awards. This recognition reaffirms our commitment to driving innovation and positively impacting the lives of our valued policyholders. At Union Assurance, we pride ourselves on pushing boundaries and delivering solutions that truly resonate with our customers’ needs. As we move forward, we are excited to continue making significant strides in the industry, pioneering new initiatives, and setting higher standards of service.”

Union Assurance is a subsidiary of the John Keells Group, one of Sri Lanka’s largest listed conglomerates. The Company has completed over three decades of success with a Market Capitalisation of Rs. 23.6 Bn, and a Life Fund of Rs. 64.5 Bn as of end December 2023. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement, and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 4,000-strong, Union Assurance continues to invest in people, products, and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.