Union Assurance Celebrates Unmatched Excellence at Agency Distribution Annual Awards

Union Assurance, Sri Lanka’s longest-standing private Life Insurer, held its Agency Distribution Annual Awards 2024 at Cinnamon Life at City of Dreams. The event served as both a recognition of achievements and an inspiration for continued excellence, as Union Assurance continues to empower its agency force to lead the way in transforming the Life Insurance landscape in Sri Lanka. The ceremony was graced by the Chairperson of John Keells Holdings, Mr. Krishan Balendra along with the senior leadership of Union Assurance and over 450 winning advisers across the island.

Union Assurance provided exclusive rewards to top-performing advisers, including cash prizes, luxury domestic getaways, international tours and high-end vehicles. The Company’s commitment to offering exclusive and unmatched incentives in the sector reflects its dedication to nurturing a high-performing, motivated and customer-focused agency force.

David Baskaran Thinesh from Vavuniya 2 Region emerged as the ‘Ultimate Champion’ while Chanaka Appuhamy from Chilaw 1 Region bagged the ‘National New Business Champion’ award. In addition, Ward Place Region arose as the winner of the ‘Best Region – Large Category’ and Nittambuwa Region was recognised as the winner of the ‘Best Region – Medium Category’ while Mannar Region emerged as the winner of the ‘Best Region – Small Category’.  Colombo Central 1 Zone became the winner of the ‘Best Zone – Large Category’ while Northern 01 was recognised as the ‘Best Zone – Small to Medium category’. In addition, Province 1 became the ‘Best Province’.

At the event, the Chief Executive Officer at Union Assurance, Senath Jayatilake, stated, “The Agency Distribution Channel plays a pivotal role in delivering on our promise of protecting lives and enriching the well-being of our customers. We are immensely proud of the high standards they uphold and the meaningful impact they create in the lives of thousands of Sri Lankans. Each award winner represents not just individual achievement but the collective strength and spirit of our agency force. I extend my heartfelt gratitude to every adviser for their dedication, hard work and contribution to our shared purpose. As we celebrate their success today, we also look ahead with confidence, knowing that this team will continue to lead the way in transforming the Life Insurance landscape in Sri Lanka”.

The Chief Agency Officer at Union Assurance, Imtiyaz Aniff, also commended the members stating, “This event is a profound reflection of the passion, resilience and professionalism that define our agency team. Their ability to build meaningful relationships with customers while understanding their unique needs and delivering both tailored and holistic solutions to them is what continues to drive our success.  As an organisation, we are deeply committed to their growth through continuous training, employment of advanced technology and impactful recognition, ensuring our team remains the most empowered, inspired and future-ready sales force in the industry”.

Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 80 companies in 7 diverse industry sectors. The Company has completed over three decades of success with a Market Capitalisation of Rs. 36.5 Bn and a Life Fund of Rs. 77.5 Bn as at end December 2024. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 4300 strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.