Union Assurance Hosts Exclusive Forums for Union Bank Customers

Union Assurance, Sri Lanka’s premier Life Insurer, continues to strengthen its Bancassurance partnership with Union Bank through a series of exclusive customer forums. The latest forums held in Jaffna and Matara brought together over 100 Union Assurance customers within the Union Bank Bancassurance Channel along with new-to-bank customers.

Designed to enhance the overall customer proposition, these forums focused on enriching customer financial well-being through valuable insights. With the delivery of practical knowledge and actionable strategies, Union Assurance aimed at educating customers to make informed financial decisions, thereby empowering their unique journeys of progress. In addition, these forums offered customers the opportunity to engage directly with the senior management from both Union Assurance and Union Bank, facilitating meaningful networking while strengthening relationships between the organisations.

Commenting on the forums, the Chief Partnership Distribution Officer at Union Assurance, Wathsala Aluthgedara stated, “The customer forums are a manifestation of Union Assurance’s long-standing commitment to setting benchmarks in the Bancassurance sector by providing platforms that constantly support our customers to enrich their well-being. We are pleased to collaborate with Union Bank, one of our long-standing partners to host these forums, delivering a comprehensive suite of offerings that benefit our shared customers.”

The Senior Vice President Retail Banking at Union Bank, Chaya Jayawardane stated, “Union Assurance has consistently delivered comprehensive, one-stop-shop solutions that greatly benefit our customers and we are thrilled to continue our Bancassurance partnership with them. By supporting initiatives that enhance financial literacy, we recognise the significant impact these educational forums have on our customers’ financial health. These initiatives highlight our shared commitment to delivering exceptional value and enhancing customer relationships.”

Union Assurance is a subsidiary of John Keells Holdings PLC (JKH), the largest conglomerate listed on the Colombo Stock Exchange, operating with over 70 companies in 7 diverse industry sectors. The Company has completed over three decades of success with a Market Capitalisation of Rs. 28.6 Bn and a Life Fund of Rs. 71.6 Bn as of end June 2024. Set to protect lives and enrich the well-being of all Sri Lankans, Union Assurance offers Life Insurance solutions that cover the health, investment, protection, retirement and education needs of Sri Lankans. With an island-wide branch network and a workforce that is over 3000-strong, Union Assurance continues to invest in people, products and processes with a customer-centric focus to be responsive to emerging changes in the Life Insurance industry.