Launches its iconic Vitamin E Skincare Range

Vishal Chaturvedi, Vice President – Retail & Operations, The Body Shop South Asia

Original British-born, ethical beauty and personal care brand, The Body Shop, unveiled an all new vegan Vitamin E range at an event at The Body Shop store in Bagatalle Road, Colombo. The Body Shop’s Vitamin E infused range now available in Sri Lanka includes a Day Cream, Night Cream, Cleanser, Facial Wash, Sleeping Mask and Serum. Vitamin E is a powerful antioxidant that protects and hydrates skin, leaving it refreshed and plumped.

While Vitamin E is a vital antioxidant with many benefits, our bodies cannot produce it naturally. Therefore, it is important to supplement our lifestyle and skincare with Vitamin E rich products to protect and nourish our skin. The Body Shop’s Vitamin E range has been a symbol of excellence since the 1970s. The Vitamin E range suits all skin types, leaving skin feeling hydrated, healthy and happy. The range’s crowing star is its moisturizing cream which delivers a +38% boost in skin hydration for 8 hours.

“Sri Lanka is a very important market for The Body Shop. Over the years, we have learnt from the country’s resilience and the ability to bounce back with growth trajectory. As a Changemaking Beauty brand, we are committed to empower customers, employees and partners to drive positive change for the world though our channels, our products and our activism. We are thankful for all the support and remain on track to provide responsible beauty products in the market.” said Vishal Chaturvedi, Vice President – Retail & Operations, The Body Shop South Asia speaking at the event.

The Vitamin E range’s ingredients are a key highlight. The range adeptly harnesses the power of Vitamin E to soak deep into skin and preserve natural fats, while replenishing the outer layer of skin and helping minimise moisture loss and skin dehydration. The Body Shop’s Vitamin E range is also replete with natural-origin hyaluronic acid from wheat and corn, which increases skin elasticity by keeping it plump and hydrated.

The range, which is vegan-friendly, is also enriched with Raspberry Seed Oil from up-cycled cold-pressed raspberries, known to be rich in Vitamin E. True to The Body Shop’s ethos of sustainability, ethical production and helping the planet, the product range sources Raspberry Seed Oil by collecting, drying and cold-pressing raspberry seeds leftover from the juice industry, which would otherwise go to waste. Its packaging includes recyclable packaging made from recycled materials.

The Body Shop Sri Lanka’s new Vitamin E product range is available at The Body Shop flagship store on Bagatalle Road, Odel in Alexandra Place, the Kandy City Centre, and at the Colombo City Centre.