TALAWAKELLE TEA ESTATES
RANK 3
SECTOR WINNER
Listed (3)
Plantations (1)
NUMBER OF AWARDS 66
Q: How do awards relate to organisational values and goals?
Dr. Roshan Rajadurai (RR): At Talawakelle Tea Estates, our trophies tell the story of passion, and they’re proof of commitment to quality and trust. These showcase dedication to delivering exceptional tea, ensuring customer loyalty and solidifying our position as a premium tea brand.
We also abide by sustainable agricultural practices, which have earned us honours – especially for environmental leadership. Social responsibility awards validate a dedication to worker welfare and community advancement.
Being recognised for our products and services demonstrates adaptability, and a desire for constant improvement, competitiveness in a changing tea market, attracting partners and inspiring us to come up with novel ideas.
Our goal is to promote the culture of Sri Lankan tea globally. Talawakelle’s success in exporting tea underscores this goal and strengthens our position as a leading global brand. These honours are the result of our core values of quality, innovation, sustainability, community and international recognition.
Managing Director
Q: How do award schemes help to shape Sri Lankan industries and sectors?
RR: Award schemes are more than superficial – they are catalysts that shape industries. These honours elevate standards, boost brands, champion sustainability and foster collaboration across sectors.
The judging process sets new benchmarks for quality pushing organisations to their limits to clinch awards. This leads to the bar being raised for the entire industry.
Awards also inspire risk taking and experimentation, prompting businesses to think outside the box. It instils a culture of innovation that propels sectors forward.
They strengthen an organisation’s competitive edge, both domestically and internationally. Awards support sustainability by acknowledging ethical practices, prompting entities to prioritise environmental responsibility and community engagement.
Director/Chief Executive Officer
Q: What value do awards add to business organisations?
RR: Awards are an ingredient for thriving in today’s competitive tea market. They emphasise trust and reputation. Each accolade is a stamp of approval that validates our excellence before stakeholders. It gives us a competitive edge and helps attract new customers.
Awards also serve as marketing assets, elevating our brand image. They motivate employees as a means of acknowledging their hard work, fostering pride, and boosting morale and engagement, leading to attracting top talent.
Furthermore, awards demonstrate our capacity to overcome obstacles, draw in investors and provide affordable marketing solutions. They also highlight Talawakelle’s dedication to innovation and forward-thinking approach.
Q: How can awards and accolades strengthen a corporate’s reputation as a trustworthy brand?
Senaka Alawattegama (SA): In today’s world where business is fast-paced and competitive, awards play a pivotal role in shaping a corporate’s reputation as a trustworthy brand.
Achievements recognised externally serve as a stepping stone to credibility and customer trust in the organisation. It assures partners and investors of the genuineness of company values and the reliability of products. Amidst the clamour of competing brands, an organisation’s name is elevated due to being innovative, responsible and consumer-centric.
Winning awards cements your status as an industry leader, motivates employees and allows you to stand out amidst challenges. It bolsters your image and boosts growth. It also helps to gain a persuasive marketing advantage to attract new audiences and reinforce loyalty among existing ones.
Q: What do corporate awards and accolades mean to existing and new employees?
SA: To employees, awards cultivate an atmosphere of team spirit and personal growth. Winning motivates them to aim higher and validates their commitment, creating a sense of shared purpose. Employees feel valued, knowing their work contributes to the legacy of an award-winning entity.
For new employees, awards act as a source of encouragement for individuals seeking opportunities with reputable organisations. Furthermore, recognition through awards enhances the business brand, appealing to a broader pool of qualified candidates and setting a positive tone for new employees.
At Talawakelle Tea Estates, awards showcase what the company represents – a commitment to quality, sustainability and creating a difference in the tea industry. They tell a story of who we are, where we’ve been and where we’re headed.
Telephone 2627754 | Email: tpl.tea@ttel.hayleys.com | Website: www.talawakelleteas.com
