UNVEILING SWAROVSKI’S CRYSTAL FOREST STORE AT COLOMBO CITY CENTRE, SRI LANKA
The first partnership milestone with Softlogic
Swarovski is delighted to bring its sparkle to Colombo City Centre, Sri Lanka, with the support of the authorized business partner Softlogic Brands (Pvt.) Ltd. a fully owned subsidiary of Softlogic Holdings PLC. Together, they will play a major role in establishing the brand in the Sri Lankan market by inviting customers to explore the brilliant collection of crystal jewelry, fashion accessories, watches, and home decorations from Swarovski.
Swarovski officially opens its doors in Sri Lanka bringing its heritage and craftsmanship in crystal to Colombo City Centre at No.137, Sir James Peiris Mawatha, Colombo 2. The brand brings its dazzling collection that delivers extraordinary everyday style to women around the world.
Swarovski stores worldwide create the ultimate experience for its consumers. Swarovski invites customers to immerse themselves in a premium universe of crystal jewelry, fashion accessories, watches & home décor. The Crystal Forest store concept is a modern expression of the company’s identity and values, with a strong evocation of Swarovski’s iconic facets and plays with light. Subtly glamorous, infinitely enchanting and dripping with femininity, the store is a showcase located at the ground floor of The Colombo City Centre showcases infinite possibilities of crystal and illustrates the company’s deep affinity with nature.
“The opening of the Swarovski store at the Colombo City Centre marks the first brilliant milestone with Softlogic Brands (Pvt.) Ltd, Swarovski authorized business partner in Sri Lanka. We are truly delighted to bring sparkles for the first time here in Colombo City Centre, Sri Lanka’s first international shopping mall and offer a one-of-its-kind retail journey in the ‘Crystal Forest’ store concept. Among the 3,000 stores worldwide, the signature architecture designed by famous designer Tokujin Yoshioka creates the ultimate shopping experience for our customers. The space is breathtakingly brilliant, and the perfect place to showcase Swarovski’s dazzling collections. The country of Sri Lanka is seeing an upturn in the retail sector with strong development of quality space and a surge of demand among the people. I am confident that the first partnership with Softlogic will bring tremendous success to the business,” says Aymeric Lacroix, Managing Director, Swarovski Consumer Goods Business, Southeast Asia and India.
“Swarovski fashion jewelry collection will cater to the high demand for exquisite jewelry among upwardly mobile Sri Lankan women,” says Mr Ashok Pathirage, Chairman/CEO of Softlogic Holdings PLC. “Swarovski is known for its crystal jewelry with incredible craftsmanship across the world and we are very pleased to partner together with this great brand to open our first store. Being the foremost fashion and lifestyle retailer in the country, carrying a host of international brand labels across fashion apparel to handbags, footwear and accessories, with Swarovski joining our portfolio of brands we further cement our position as the market leader in fashion and retailer of choice for the discerning consumers across fashion and affordable luxury categories.
The new store at Colombo City Centre will bring Swarovski’s newest offering for Fall, the game-changing Swarovski Remix Collection. This collection rewrites the rules of jewelry and was awarded the Collection of the Year 2017 winner by Professional Jeweler. The innovative magnetic feature on the shimmering strands allows for customization so women can create seemingly endless combinations of bracelets, necklaces and strandages to match their mood, outfit, occasion – in an instant. In 2018, the Collection welcomes a sparkling new addition – Swarovski Remix Charms – offering customers infinite possibilities to personalize their fashion accessories.
Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 3,000 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.7 billion euros in 2017. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2017, the Group generated revenue of about 3.5 billion euros and employed more than 32,000 people. A responsible relationship with people and the planet has always been an integral part of Swarovski’s heritage, and is embedded today in the company’s well-established global sustainability agenda. In addition, global Swarovski Waterschool education program has reached 500,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote the rights and wellbeing of women and children, and conserve natural resources to achieve positive social impact.
Softlogic Holdings PLC is one of Sri Lanka’s foremost, dynamic conglomerates, with leading market positions in the country’s growing economic sectors; retail, healthcare, ICT, automobiles, leisure and financial services. Softlogic holds Authorized Distributorships for key global brands and employs over 9,000 people in its offices located in Sri Lanka and Australia.