LMD Readers’

MOST LOVED BRANDS

Q: Share the brand’s history and progress it made in the year…

A: Swadeshi has been making gentle herbal soaps since 1941 but it was in 1992 that it introduced Sri Lanka’s first herbal baby soap brand – Swadeshi Khomba Baby – with nature’s miracle ingredient, kohomba (neem/margosa), and the best mix of herbal remedies for babies’ gentle skin.

Today, Swadeshi Khomba Baby is a leading herbal baby care brand range in Sri Lanka, comprising baby soap, cologne, cream, powder, shampoo and oil; kids’ cologne; and baby gift packs – a combination of time-tested herbal ingredients that makes it the only one of its kind in the local market.

The baby products range caters to a growing market segment looking for nature friendly products for good health, hygiene, safety and mildness on skin.

This predominantly kohomba-based range of products underwent significant improvements recently with the addition of coconut milk, aloe vera, olive oil, almond oil, venivel, avocado and rathmal, making each product unique in its respective market segment. Swadeshi Khomba Baby is internationally dermatologically tested and validated.

On top of maintaining brand heritage and trust, we explore ways to remain competitive through innovation and new product development. We ensure the best product offering is given to consumers along with value additions and discounts while maintaining the highest quality.

Q: What are your brand’s strengths and growth potential?

A: The main ingredient, kohomba, is a time-tested herbal ingredient that has been used by Sri Lankan mothers for centuries. And Swadeshi, the herbal personal care specialist for over 80 years, has carefully selected these herbs to give you the best mix of herbs at the highest standards.

These herbs have been used for generations to bathe babies and wash off germs naturally, and have always proven to be safe and gentle.

The Swadeshi Khomba Baby care range is infused with natural kohomba oil, and internationally dermatologically tested for safety and mildness on babies’ skin. The soap protects babies’ skin from irritation, and provides essential nourishment and moisture.

Swadeshi Khomba Baby soap is manufactured with the best mix of local herbs, and soothing fragrances that are mild and safe on babies’ skin. The personal care range keeps babies’ skin clean, healthy, soft, mild and moisturised.

Market trends and growing awareness about herbal goodness for health will play a major role in the baby care segment in the next decade, and Swadeshi Khomba Baby will have the opportunity to leverage these innovations in the herbal baby care category.

The Swadeshi Industrial Works utilises its state-of-the-art facilities – and modern research, development and manufacturing methodologies – to innovate and bring new herbal personal care products to the market that delight the refined tastes of its consumers.

This emphasis is evident in the organisation’s investment in R&D. The business prides itself on its cutting-edge technology laboratories, R&D and product development. Its processes have been certified with the ISO 9001:2015 standard by the Sri Lanka Standards Institution (SLSI).

Offering reputable herbal personal care products since 1941, Swadeshi maintains quality standards with continuous improvement processes to give our consumers the best herbal goodness.

Q: How does your organisation approach social responsibility branding?

A: As the country’s leading herbal personal care brand, the organisation would like consumers to learn more about the functional benefits of the herbal ingredients used by Swadeshi in all its products.

We use only the best of Sri Lankan herbs as all ingredients are extensively researched and the products are fully tested to ensure quality. All our products are 100 percent vegetarian, cruelty free and not tested on animals. Swadeshi Khomba Baby soaps are accredited by the Vegetarian Society – UK.

This stands testament to the business’ forward-thinking and ethical practices, as well as its desire to help consumers make ethical and eco-friendly choices. The business has always considered the health and environmental impact of its products, and continues to make this a priority.

As a Sri Lankan entity, Swadeshi continues its nation building, and community and CSR projects.

The Swadeshi Khomba Baby brand is dedicated to carrying out sustainability projects that  focus on pregnant mothers’ nutrition, prenatal guidance on baby care and helping with baby care needs, by donating Swadeshi Khomba Baby perso­nal care products for economically underprivileged babies.

Telephone: 2236244 | Email: swadeshi@swadeshiindustries.lk | Website: www.swadeshiherbal.com