SINGER Launches New Nubia Smartphone Series with Innovation and Personalized Experiences

(From Left to Right) Shabeen Hussain, nubia Brand Manager – SINGER (Sri Lanka) PLC; Zhuang Yongke, Director – Terminal Business ZTE Lanka Corporation; Jagath Perera, Director – Operations – SINGER (Sri Lanka) PLC; Janmesh Antony, Marketing Director – SINGER (Sri Lanka) PLC; Ji Pengyun – Marketing Director, Asia-pacific, ZTE Corporation; Bai Keke – Terminal Business (Global Team) – ZTE Corporation; Zhang Yan Meng, Vice President – Terminal Business (Global Team) – ZTE Corporation; Mohan Pandithage, Chairman SINGER Group of Companies; Mahesh Wijewardene, Chief Executive Officer – SINGER Group of Companies; Yang Min, Chief Executive Officer – ZTE Lanka Corporation; Tang Yan Di, Commercial Counsellor – China Embassy; Vajira Tennakon, Sales Director – SINGER (Sri Lanka) PLC; and Tharaka Warnakulasuriya – Marketing Manager- SINGER (Sri Lanka) PLC.

SINGER Sri Lanka PLC unveiled the highly anticipated new lineup of nubia smartphones, bringing a fusion of innovation and effortless style to Sri Lankan consumers. With a focus on cutting-edge technology and sleek design, the new models are crafted to elevate everyday experiences, empowering users with seamless connectivity and powerful features while catering to those who seek personalized, high-performance devices.

The latest release features three distinct series – the nubia V70 series, nubia Music, and nubia Neo gaming series – each tailored to unique user experiences. Following the successful debut of nubia in Sri Lanka last year, this latest lineup reinforces the brand’s commitment to delivering smartphones that blend style, substance, and superior performance.

Expressing his thoughts on the launch, Mahesh Wijewardene, Chief Executive Officer, Singer Group of Companies, stated, “nubia’s latest range is a testament to the brand’s innovative spirit and our shared mission to bring high-quality, feature-packed smartphones to Sri Lanka. These three new series cater to a wide range of users—from music lovers to gaming enthusiasts—ensuring that everyone finds a nubia device that suits their lifestyle. With our extensive distribution strength and commitment to excellence, we are confident that this launch will redefine the smartphone experience for Sri Lankan consumers.”

The nubia V70 series, with the V70 Max as its flagship model, is designed for users who seek power, longevity, and an immersive experience. It features Sri Lanka’s largest smartphone display at 6.9 inches with a 120Hz refresh rate, ensuring ultra-smooth visuals. The AI-powered 50MP triple camera captures breathtaking photos, while the 6000mAh battery guarantees extended performance.

Designed for those who live and breathe music, nubia Music embodies the brand’s commitment to self-expression through sound. With a powerful 2.1 channel audio system and an impressive 600% volume boost, every beat is richer, deeper, and more immersive. Paired with a long-lasting 5000mAh battery, nubia Music empowering users to express themselves through music anytime, anywhere.

The nubia Neo gaming series, led by the powerful nubia Neo 3, is engineered for high-speed performance, precision, and stunning graphics. Designed to elevate the mobile gaming experience, the Neo 3 features responsive touch technology, cutting-edge graphics, and a performance-driven design that gives gamers the ultimate edge.

“At nubia, we believe that smartphones should be extensions of individual creativity, passion, and lifestyle. With the V70 series, nubia Music, and the nubia Neo Gaming Series, we are delivering devices that empower users to explore, express, and experience technology in a way that feels personal and seamless. Our partnership with Singer Sri Lanka ensures that these innovations reach consumers nationwide, bringing world-class performance and design to every hand,” said Zhuang Yongke, Director -Terminal Business (Sri Lanka) of nubia.

The nubia V70 series, nubia Music, and nubia Neo gaming series will be available exclusively through Singer’s extensive island-wide retail and online. Customers can visit singer.lk or authorized Singer outlets for more information.