SAYERLACK by JAT Rewards its Loyal Customers 

Colombo, Wednesday 03rd July 2019: With millions of satisfied customers worldwide, the world’s number one wood coating brand Sayerlack has taken the construction and wood coating industry in Sri Lanka by storm providing innovative and high quality products. Distributed by JAT Holdings, SAYERLACK as the flagship brand has an identity of its own that speaks of innovative solutions that are durable and are of high quality.

JAT Holdings in association with Sri Lanka’s largest private Bank; Commercial Bank PLC, introduced the ‘JAT SAYERLACK’ Loyalty Program in February 2019. JAT has been operating in the wood coating industry for 25 years and the loyalty program will reward its loyal customer base through a unique and pioneering platform. Customers that range from carpenters, wood work masons and other wood work enthusiasts are eligible to obtain a JAT SAYERLACK loyalty debit card from Commercial Bank which will accumulate points on purchases of SAYERLACK water-base products. Each point earned is converted to a rupee after which, the loyalty member is eligible for redemption through the JAT SAYERLACK loyalty debit card. Within the 03 months of its launch, the program has accumulated 15,000 registered users where 25% of them are already eligible for rewarding.

Speaking on the launch of the program SAYERLACK’s Brand Manager, Sakbo Kohona noted, “As a diversified and growing company, JAT Holdings has always been a trendsetter in providing innovative wood solutions to the wood coating industry. Apart from the vast array of innovative and quality products, the key to our success has always been our loyal customers. Through this program we are humbled in being able to advance our effort towards rewarding our loyal customers and most importantly giving back to the community. We as a team look forward to taking this program to a greater level by providing more benefits in the future and keeping our loyal customers continuously engaged with the brand, SAYERLACK”.

Initiated in 1954, SAYERLACK, based in Italy constantly provides the most innovative and highest quality wood finishes to the industry. Commitment to research and development of new technologies has led to the brand to being recognized as the largest producer of wood coatings in the world. SAYERLACK distributes its products worldwide through its foreign branches and a global distribution network. In 2004, JAT Holdings expanded to the entire South Asian region covering India, Pakistan, Bangladesh and the Maldives. In 2017, JAT Holdings was successfully named the largest distributor in the world for SAYERLACK.

“Partnering with Commercial Bank has strengthened the relationship with our customers, encouraging them to experience all the benefits offered by Commercial Bank while earning loyalty points through SAYERLACK purchases. We have established a dedicated team to look into the loyalty program and also to fast-track the rewarding mechanism, making sure each and every person who is eligible is rewarded in a timely manner.” said Thushara Yasarathne, Head of Administration at JAT Holdings.

Celebrating 25 Years of Transforming Spaces and providing quality products and services to Sri Lanka’s booming construction industry, JAT Holdings is responsible for introducing world-renowned brands such as SAYERLACK, Borma Wachs, Norton Satin-Gobain, Harris, Herman Miller, SEA Kitchens, Euro-Metallic Ceilings, Armstrong, Lifewood, Dasso, Hormann, Schauffer, Cocif, Horus, Burg Electric Appliances, Adgreencoat and home grown brands such as Masters, JChem, Brush Master and Petal Paint. Under the able guidance of Managing Director Aelian Gunawardene and a dynamic leadership, JAT operates out of a state-of-the-art office complex in Thalawathugoda. JAT invites all Sayerlack customers to avail themselves of the benefits of the programme by inquiring via 0114 407700.