PUBLICIS GROUPE
Chief Executive Officer
Q: Can you elaborate on how the principle ‘The Power of One’ has influenced the operations and success of Publicis Groupe Sri Lanka?
A: From the initial concept stage to final execution, our team is aligned around a shared vision and set of goals for a given project. This alignment ensures that everyone is working towards the same objective, resulting in cohesive and impactful creative solutions.
We do not work on a brief in silos; the same brief is delivered to business heads of all disciplines, which means the outcome is an integrated solution that recognises today’s business context for the client. We also have a shared profit and loss (P&L) across functions, ensuring that the collaboration within our operations is absolute.
We have developed streamlined workflows that facilitate communication and collaboration between team members. Whether it is project meetings or feedback loops, our processes are designed to encourage the alignment of all stakeholders.
Q: In what ways does Publicis Groupe’s international exposure enhance the quality and creativity of the campaigns you develop for clients?
A: It is beyond exposure; it’s access to a global network of knowledge and experiences, and ways of working that are globally benchmarked.
Whichever market Publicis exists in, the delivery expectations are the same – there are no exemptions. Every year, the global integration and engagement only gets higher, and I think the Groupe’s global performance in terms of organic growth is a testament to this.
Our international exposure also keeps us plugged into global trends and best practices in the marketing and advertising industry. By staying informed on the latest developments in different markets around the world, we adapt and integrate innovative strategies and techniques into our campaigns, ensuring that they remain fresh, relevant and ahead of the curve.
Our agency’s international presence allows us to tap into a vast network of partners, collaborators and resources around the world. Whether it is working with local influencers, accessing niche markets or leveraging international media channels, our global connections enable us to extend the reach and impact of our campaigns beyond borders, opening new opportunities for our clients.
In today’s very competitive and challenging landscape, success hinges on our ability to adapt, innovate and leverage every available resource to drive business results
Q: Can you discuss how Publicis Groupe ensures high levels of professionalism across its global network and within individual client partnerships?
A: As a network agency, our shared values are the bedrock of our operations. We are client first and frictionless, and ensure that these values are delivered to clients in every interaction seamlessly.
We care very deeply about quality and putting mechanisms in place to regularly receive client feedback is a big part of how we manage relationships. Effective communication is fundamental to professionalism, and we take great care to ensure that our communication channels are always open and transparent.
Whether it is providing project updates, addressing concerns or seeking feedback, we strive to keep you informed every step of the way.
Our regular trainings, and approach to talent development and the investments behind it ensure that we are continuously evolving with our clients. It is about going beyond to deliver excellence in every aspect of our work. From the smallest design element to the overall strategy, we pay meticulous attention to detail to ensure that every aspect of our project is flawless.
Q: How does the Power of One principle at Publicis Groupe facilitate better collaboration and results for clients?
A: The Power of One is a fully integrated solution for clients and the complexity of omni-channel communication requires this level of integration. It is applicable to clients irrespective of sector and size.
Our business model is oriented towards removing complexity and creating seamless collaborations within the Groupe to meet our client’s business objectives. For the client, it is a better experience and gives them more agility in planning.
We work closely with clients to understand their unique challenges and objectives, developing tailored strategies that leverage the full potential of the Power of One model.
In today’s very competitive and challenging landscape, success hinges on our ability to adapt, innovate and leverage every available resource to drive business results. With Power of One, organisations can unlock their full marketing potential and work towards achieving sustainable growth in an ever evolving marketplace.
– Compiled by Dona Senara
Telephone: 0716 970000 | Email: info@publicissrilanka.com | Website: publicisgroupesrilanka.com
