PRIORITY BANKING – STANDARD CHARTERED SRI LANKA
As your wealth grows, so do your banking and financial goals. The leading multinational banking and financial services group Standard Chartered offers customers exclusive privileges, tailored benefits and services through their Priority Banking facility. Lasitha Wijeratne, the Head of Priority Banking at Standard Chartered Bank sheds light on the suite of financial solutions and rewards offered by the holistic wealth management solution.
Q: Could you outline the bank’s Priority Banking offering?
A: It’s an exclusive arm of Standard Chartered that offers tailor-made everyday banking solutions, providing high-net-worth individuals with a seamless experience. We offer a suite of banking services coupled with 24/7 access to your accounts wherever you are. Our Priority Banking Centre, located at Sir Marcus Fernando Mawatha, serves as the hub. Clients have the facility of using the lounge and conference room with modern amenities for their business meetings while fulfilling their financial needs. In addition, we have a service centre at the One Galle Face Mall and five more branches in and around Colombo. A dedicated Relationship Manager will help our clients navigate the ever-changing economic environment and plan for their needs.
Q: What sets Standard Chartered Bank’s Priority Banking proposition apart from other services?
A: As a bank, we always ensure that our clients will stay with us for generations to come – this extends to Priority Banking as well. From credit facilities and international health insurance plans to property financing solutions, we aim to be a part of our clients’ lives through our customer-centric financial solutions and rewards.
Q: What is the mission of the Priority Banking service?
A: Our mission is to engage in compelling wealth conversations and identify needs-based opportunities, thus helping our clients achieve their financial goals and enabling them to create lasting legacies.
Q: How does Priority Banking add value for customers?
A: The most rewarding value addition is the overall relationship between the bank and the client. With our global presence, we help them connect across our network and provide a seamless experience by connecting all their Standard Chartered accounts around the world. In the event of a financial requirement, we offer higher loan limits with lower interest rates and flexibility to repay the loan within a longer tenure.
Q: How has Standard Chartered adapted to the ‘new normal’?
A: Owing to the pandemic, businesses, including financial institutes, had to re-evaluate and realign their strategies. Standard Chartered was quick to identify and adapt to this phenomenon. We’ve invested in accelerating bold digital transformation solutions that help us address the challenges presented by COVID-19, and maximise the opportunities of the next generation of banking.
As a result of the efforts of the bank, our clients can engage in banking activities from the comfort of their own homes. In addition, our relationship managers are happy to go out of their way to make the lives of our clients easier. Clients can benefit from all-round service at any time and any place without compromising on safety and data confidentiality. At Standard Chartered, we continually review and adapt our course of action to make sure our clients are at the centre of everything we do.
Q: What does the future of banking look like?
A: Faced with changing consumer expectations, emerging technologies and new business models, we at Standard Chartered are invested in putting strategies in place now to help our teams and our clients prepare for the evolving banking landscape of the future.
Q: And finally, what message would you like to share with new customers?
A: We invite high-net-worth individuals who are interested in experiencing the privileges of Priority Banking to sign up with us and avail the exclusive world of financial solutions tailor-made specifically for Priority clients. Standard Chartered will keep things simple, so you can focus on what’s important to you.
