Orel Corporation is a leading Sri Lankan multinational company in Industry 4.0, operating across six continents. With expertise in eight business pillars – building and digital infrastructure, digital commerce, IoT, AI, mobility, healthcare and education – it delivers innovative solutions. Through its flagship brand Orange Electric, it offers a wide range of accessories and products including electric vehicles, to local and global markets. As a part of its global expansion strategy, Orel has acquired Qbus (a Belgian company), Signamax (an American manufacturer) and Superbar (a UAE-based enterprise).

Q: How has your organisation evolved and gained respect over the years?

A: As a family-owned Sri Lankan multinational company with humble beginnings, Orel Corporation – with Orange Electric as its flagship brand – has evolved into a globally respected organisation by staying at the forefront in eight business pillars.

Through strategic expansions, acquisitions, international brand building and a commitment to innovation, Orel Corporation has gained the respect of customers and industry leaders alike.

By continuously pushing boundaries and delivering high quality products, Orel Corporation has further established itself as a trusted and reliable business, garnering respect in the market.

Q: What are the key attributes of your organisation that command respect?

A: Being a values driven company that is respected around the world, we are committed to living by our motto of ‘empowering humanity’ through our unwavering dedication to quality, reliability, customer satisfaction and continuous innovation. We prioritise delivering superior products that meet the highest standards of excellence.

Attention to continuous innovation ensures that our offerings are optimised for value and functionality, and a strong focus on environmental sustainability demonstrates the commitment to responsible business practices.

Q: How important is it for businesses to uphold corporate respect in times of crisis?

A: Businesses that maintain their integrity, prioritise customer satisfaction and demonstrate ethical practices are more likely to weather the storms, and emerge stronger during crises.

By navigating challenging times with transparency, compassion and resilience, businesses can strengthen their reputations, and maintain respect in the minds of their customers and partners.

During the economic crisis, Orel Corporation continued delivering high quality products, ensuring product availability and providing exceptional customer service while taking measures to safeguard the well-being of our employees.

By prioritising the needs of our stakeholders and navigating the challenges with resilience, we not only maintained our reputation but also strengthened our position in the market.

Q: What is the importance that corporates should place on continuous innovation as a means of garnering respect?

A: Continuous innovation is paramount in today’s dynamic business landscape. By embracing innovation, businesses showcase their adaptability and commitment to staying ahead of the curve. This not only sets them apart from competitors but also earns the respect of customers and industry leaders.

Innovation enables corporates to provide cutting-edge solutions, enhance customer experience and drive positive change, establishing innovative organisations as industry leaders and earning the respect of their stakeholders.

Our dedication to innovation has been a driving force in a journey from humble roots to where we are today, and it fuels our ability to anticipate and meet evolving customer needs. And our commitment to staying at the forefront of technological advancements ensures that we remain an industry leader.

Q: Do technological advancements help corporates to establish and maintain respect?

A: We understand that technological advancements, such as digital communications and AI, play a vital role in establishing and maintaining respect for organisations in today’s digital age.

These advancements provide corporates with tools to communicate effectively, engage with customers, develop new products rapidly and showcase their expertise.

By leveraging technology effectively, we at Orel Corporation have strengthened our brand reputation, maintained customer loyalty, enhanced service delivery and remained at the forefront of the industry, contributing to our reputation for excellence and earning the respect of our customers, as well as other stakeholders.

Orel Corporation became globally respected by embodying attributes that command respect. Commitment to quality, reliability, customer satisfaction and continuous innovation sets it apart. By unwavering dedication to excellence, it garners respect in markets around the world and is committed to empowering humanity.

QUICK-FIRE ROUND

Three priorities for Sri Lankan corporates today

  • Fostering innovation
  • Embracing sustainability
  • Enhancing digital transformation

Three most vital professional values for business leaders

  • Integrity
  • Adaptability
  • Empathy

Telephone:4792100 | Email:cs@orel.com | Website:www.orel.com