BRAND EXCELLENCE AND SOCIAL MEDIA MARKETING AT CMO GOLDEN GLOBE AWARDS
NDB – formerly known as National Development Bank – was a recognised development bank that financed long-term investments for many large-scale projects. After many years of spurring development in the country, NDB decided to capitalise on its strong brand equity and expand its services to be a fully fledged commercial bank in Sri Lanka. As a result of bringing the NDB brand closer to individuals and society at large, a far-reaching brand evolvement was carried out. The bank recently won the award for Brand Excellence within the Banking and Financial Services sector, and also won another award for Social Media Marketing at the recently held CMO Golden Globe Brand Excellence Awards in Kuala Lumpur, Malaysia.