Multichemi launches Sri Lanka’s first plant based ‘Magic Soft’ fabric conditioner

Multichemi International Ltd, the pioneer in environment-friendly, biodegradable detergents under the flagship brand name ‘dash’ has launched Sri Lanka’s first plant based fabric conditioner ‘Magic Soft’. The ceremonial launch was recently held at Tangerine Beach Hotel, Kalutara. This innovative fabric conditioner has been introduced to the market after extensive Research and Development at Multichemi and contains a number of novel features. The new ‘Magic Soft’ fabric conditioner is plant based and free of animal fats, offers premium softness to clothes, utilizes encapsulated fragrance technology to make the fragrance last longer on clothes and boosts hygienic wellbeing. Further, it prevents colour fading, minimises wrinkles on clothes and preserves the new look of clothes for a long time, making it easier to iron. ‘Magic Soft’ fabric conditioner is now available in two fragrance as Floral Fresh and Aqua Fresh in 1L bottle and 200ml refill packs. Just 20ml of the new and improved ‘Magic Soft’ fabric conditioner is sufficient up to 15 clothes.

Established in 1993, Multichemi International Limited is one of the largest Sri Lankan manufacturers producing international standard, biodegradable and environmentally friendly detergents under the brand name ‘dash’. The company with its main factory located in Kindelpitiya Industrial Zone, Millewa has achieved ISO 9001 quality certification. The strong commitment to customer satisfaction and product quality are significant attributes of the company.

Mr. Samuditha Kumarasinghe, Director Operations, addressing the gathering