MullenLowe and Unilever Sri Lanka Make a Big Impact at the Effie’s

MullenLowe secured major wins at the prestigious Effie Awards Sri Lanka 2024, taking home ‘Agency of the Year’ and ‘Brand of the Year’ for Unilever’s Close-Up. Held at the Monarch Imperial in Colombo on 13th February 2025, MullenLowe dominated the awards, winning 13 accolades for their clients while also securing the coveted ‘Marketer of the Year’ title for their longstanding client, Unilever.

Thayalan Bartlett Executive Chairman along with Harendra Uyanage – Senior Vice President and Executive Creative Director of the MullenLowe Group Sri Lanka (MLG) who received the ‘Agency of the Year’ award on behalf of the company said, “We have just completed a decade of sheer dominance at the Effies, having won it seven times over the past 10 years.” They further said, “While industry success at such awards often fluctuates, winning the title ‘Agency of the Year’ seven times in the last decade and consecutively for the past two years reflects a steadfast commitment to creativity and the value we bring to brands. We are deeply grateful to our clients for their unwavering trust in allowing us to create exceptional work and we are also truly appreciative of the outstanding talent we continue to attract, invest in, and develop – they are second to none, and their work speaks for itself.”

The MullenLowe Group is Sri Lanka’s largest marketing communications group, comprising eight independently managed strategic verticals with MullenLowe, LoweLintas, LoweDigital, LoweTech, LoweActive, LowePublic, LoweMedia, and LoweGo. A full member affiliate of MullenLowe Global, MLG is part of a global network spanning 95 offices across 65 markets and employing over 6,400 people globally. In Sri Lanka, MLG operates with 107 employees and serves a diverse portfolio across categories such as FMCG, Banking & Finance, Insurance, Leisure, Mobile & Broadband, Fintech, Enterprise Solutions, Milk-based Foods, Beauty & Personal and Home Care, Carbonated, Energy & Fresh Drinks, Packaged Foods & Biscuits, among others. This extensive expertise enables MLG to dominate 80% of the top 10 and 50% of the top 20 advertised categories in the country, making it Sri Lanka’s most influential brand communications group.