moose CLOTHING COMPANY
THE MARKET
In Sri Lanka, fashion once came with a tough choice – paying high prices for quality or settling for low-priced, poor quality clothing. At the same time, social media gave people instant access to global fashion trends. Western styles that once took years to reach Sri Lanka were now visible overnight, creating a new kind of demand.
Moose identified this gap and stepped in with a bold purpose: to provide Sri Lankans access to stylish high quality fashion at affordable prices. Today, Moose offers everyday clothing that is trend driven, well-made and designed for people who want to own their story confidently.
ACHIEVEMENTS
According to Kantar Research, Moose holds a market share of 35 percent among comparable local fashion brands. The brand has maintained a strong performance across both online and offline channels, supported by a growing and loyal customer base.
Moose operates one of the largest clothing distribution centres in Sri Lanka, enabling fast and efficient delivery to every region in the island. As the Official Clothing Partner for Sri Lanka Cricket, Moose has designed and manufactured the national team’s official replica kits – worn proudly by fans both locally and overseas.
The brand has also been recognised for its marketing and innovation, winning bronze in the Best New Entrant Brand category at the SLIM Brand Excellence Award 2020 and the SLIM DIGI Award for Best Cricket Commercial in 2025. Moose was also featured in the Sri Lanka Digital Outlook 2024/25 Report as a top-performing brand in the fashion and apparel category.
Internally, Moose has been certified a Great Place To Work® for three consecutive years – 2023, 2024 and 2025 – reflecting its commitment to a strong people first culture. In 2025, Moose opened its first retail store at One Galle Face Mall, bringing the full brand experience to life in a premium setting and marking a major milestone in its retail journey.
HISTORY
Moose was founded in Sri Lanka in 2018 to fill a gap in the market, creating high quality fashion that was both stylish and affordable. At a time when global fashion trends took years to reach the country, Moose aimed to deliver relevant, well fitted clothing to local customers at the right time and price.
The brand began by focussing on wardrobe essentials such as chinos, shorts and polos. From the outset, product quality and comfort were non-negotiable. Backed by over 1,000 rounds of research and product trials, Moose developed precise fit blocks tailored to Sri Lankan body types across men’s, women’s, unisex and kids wear.
As demand grew, Moose evolved beyond basics into a fully fledged clothing label, introducing denims, activewear, graphic T-shirts and accessories, while maintaining its clean design language and value first pricing. The brand gained traction through online platforms and a growing multi brand retail network, reaching customers across the island.
In 2025, Moose opened its first retail store at One Galle Face Mall, bringing the entire product range under one roof in a premium setting. The store not only showcases all collections but also introduced a new level of brand experience.
Today, Moose is expanding beyond Sri Lanka with a presence in markets such as Singapore and the Middle East; and it continues to grow through e-commerce, retail and export channels.
From a focussed startup to one of the country’s most trusted fashion brands, Moose has remained grounded in quality, relevance and everyday wearability, offering clothing made for people who live boldly, move freely and own their story with pride.
THE PRODUCT
Moose designs clothing for men, women, unisex and kids – created for everyday comfort, movement and life in Sri Lanka. From work wear to casual staples, Moose products are made to be lived in.
The product range includes over 250 active styles covering polos, chinos, T-shirts, denims, shorts, cargo pants, activewear, kids wear and swim shorts. In addition, Moose is the official designer of Sri Lanka’s cricket replica jerseys, worn by fans across the island and internationally.
All products are developed through extensive fit and fabric testing to ensure they meet Moose’s standard of comfort, durability and versatility. Each design is tailored to suit Sri Lankan preferences and body types across men’s, women’s and kids’ categories.
A unique aspect of Moose is its focus on choice – with over 5,000 colour options across its product lines, customers have the flexibility to match their style, season or mood. Whether shopping online, in store or through retail partners, customers enjoy consistent quality with every purchase.
Pricing is honest and accessible, supporting the brand’s founding belief that good fashion should never be out of reach. Moose creates fashion that fits – not only the body but the moments too – helping individuals own their story confidently.
RECENT DEVELOPMENTS
Moose opened its first retail store at One Galle Face Mall – a major milestone in the brand’s journey. The store brought together the full product range under one roof, offering customers a more immersive and hands-on brand experience.
Internally, Moose has made notable investments in product innovation and design research. Its R&D capabilities have been expanded with dedicated teams working across categories to improve fit, function and fabric performance.
The brand has also enhanced its style research and forecasting, drawing on both local insights and global references to stay ahead of customer preferences while continuing to design clothing suited to everyday Sri Lankan life.
New technologies have been adopted across its operations, strengthening product testing, inventory management and sizing accuracy. These advancements enable Moose to deliver greater consistency and faster responses to changing demand.
Looking ahead, Moose continues to build momentum. With plans to expand its retail footprint, deepen its online experience and explore wider export markets, the brand remains focussed on scaling responsibly – without compromising its core promise of quality, comfort and value.
Moose remains proudly Sri Lankan with its sights set on long-term regional growth through innovation and relevance.
PROMOTION
Moose takes a digital first approach to brand building with a focus on social media, video content and platform based engagement. From Instagram reels and TikToks, to YouTube shorts and story ads, Moose connects with audiences through formats that align with how they consume fashion and culture.
A core pillar of the brand’s communication is its role as the Official Clothing Partner of Sri Lanka Cricket. This partnership extends beyond jersey design, driving national campaigns, content collaborations and cricket themed engagement that resonates deeply with fans.
Moose also reimagines outdoor advertising. Rather than displaying the same billboard nationwide, the brand introduced location themed hoardings – designs inspired by the identity and energy of each area. These hoardings soon became talking points, blending promotion with local pride.
The brands promotional efforts include video storytelling, influencer collaborations, and campaign giveaways designed to create long-term connections and brand recall. From surprise vouchers to branded fan interactions, Moose campaigns extend beyond short-term sales to build lasting engagement.
Every promotion is driven by intention – real moments, engagement and value. Whether online or on the streets, Moose meets its audience where they are with fashion that feels relevant and campaigns that make an impact.
BRAND VALUES
Moose Clothing is built on four core values: respect, integrity, teamwork and excellence. These values go beyond internal behaviours – they empower young Sri Lankans navigating ambition, change and modern identity. The
brand believes that every individual deserves to look and feel confident, regardless of background or income.
The company celebrates diverse identities and personal journeys, valuing real Sri Lankans who hustle daily towards something greater. Respect, for Moose, means offering fashion that builds confidence without compromising affordability. Integrity represents doing what is right: delivering honest quality and transparent pricing.
For young value seekers, this means accessible clothing without exaggerated promises. Moose aims to keep its word through products that last, and communication that remains genuine and relatable.
The brand believes Sri Lankans grow stronger together. Moose collaborates with customers, partners and communities to foster an inclusive culture where inspiration is shared. For those learning online, admiring cricket icons or working towards personal and professional growth, Moose positions itself as a relatable companion.
Excellence at Moose goes beyond design. The brand continuously elevates apparel quality – from fit and comfort, to durability and value – meeting standards comparable to international labels. Moose is more than apparel; it champions everyday dreamers, supporting ambition and helping young professionals step confidently into their future.
