MINISTRY OF BRANDS (MOB)
Ministry of Brands Introduces a New Era of Retail for Sri Lanka with Off-Price
Ministry of Brands (MOB), Sri Lanka’s first off-price retailer, officially opened its doors to the public, marking a new era in the country’s retail landscape.
The 10,000 sq. ft. flagship store, located at 28/9, Vajira Road, R.A. De Mel Mawatha, Colombo 4, welcomed guests to an exclusive preview on 15 February 2026, offering a first look at its expansive collection of authentic global luxury and premium brands at discounts of up to 90 per cent off original retail prices.
Backed by Akbar Brothers, Ministry of Brands introduces the globally established off-price retail model to Sri Lanka and the wider South Asian region. The concept enables customers to purchase genuine designer and brand-name products at significantly reduced prices, with new pieces landing and replenishing in store daily, offering a dynamic “treasure-hunt” shopping experience and a constantly changing selection.
Off-price retail remains one of the fastest-growing global retail segments, enabling fashion houses to manage excess inventory while responsibly expanding access to premium products.
Offering more than 2,000 international brands sourced from Europe and the United States, the store features a wide range of categories, including womenswear, menswear, childrenswear, footwear, handbags, accessories, performance wear and homeware. Renowned global labels available at MOB include Valentino, Salvatore Ferragamo, DKNY, Michael Kors, Ralph Lauren, Farm Rio, Staud, Alice + Olivia, Burberry, Rag & Bone, Lacoste, Puma, UGG, HOKA, Brooks and Air Jordan, among many others.
Commenting on the launch, Director Aamir Akbarally stated: “We are very excited to finally make authentic global luxury and premium brands more accessible and affordable to Sri Lankans. Ministry of Brands signals the beginning of a new era in Sri Lanka’s retail sector. The response so far has been fantastic, as a family-owned business, we shall always be committed to delivering genuine value, transparency and a world-class shopping experience built on longstanding values of integrity, quality and trust.”
Director Ramzey Hammoud added: “Off-price retail is globally recognised for its ability to combine value with sustainability. Our customers can now shop designer brands locally at the best possible prices, while enjoying a constantly evolving selection of products that makes every visit unique.”
Following its Colombo flagship launch, Ministry of Brands is set to open its second location at One Galle Face Mall in March 2026. Ministry of Brands is open from 10.00 am to 10.00 pm every day. For more information, visit www.ministryofbrands.com.
