PepperCube Consultants conducted a comprehensive study to unveil the most loved brands among LMD readers in January. Commissioned by LMD, the study set out to capture the brand preferences of the magazine’s discerning readership, using meticulous research methodologies and data analysis techniques.

This study was based on a random sample of 400 respondents from LMD’s readership database. Each respondent was contacted via telephone and interviewed by a team of trained professionals.

The sample composition reflected the demographic diversity of LMD’s readers comprising 52 percent female and 48 percent male respondents. Geographically, respondents were drawn from key regions including the Western, Southern, Central, North-Western and Northern Provinces.

DATA COLLECTION AND ANALYSIS A structured questionnaire covering 43 categories was presented to all respondents, covering a wide range of corporate, product and service brands across sectors such as motor, aviation, banking, beverages, healthcare, retail and telecommunications. Each interview, conducted electronically, lasted between 10 and 20 minutes.

Subsequent to data collection, PepperCube Consultants carried out a thorough process of data cleaning, validation, coding and ranking. The responses were then analysed to determine the most loved brands based on the preferences shared by LMD’s readership.

Through rigorous research methodologies and in-depth data analysis, the study offers valuable insights into brand preferences across multiple sectors.

Turn the pages of this special edition to discover the most loved brands among LMD readers – brands that have earned the trust and admiration of a discerning audience.