There are only a few names in the global textile and apparel manufacturing industry that command the respect and recognition of all – and one such brand name is MAS Holdings.

Established in 1986, MAS has risen from humble beginnings to become a titan in the textile and apparel industry, and is today renowned for its commitment to innovation, sustainability and ethical business practices. MAS’ diverse portfolio spans intimate apparel, sports and performance wear, athleisure, swimwear, ‘femtech’ and wearable technology.

The MAS story is deeply ingrained in the values of persistence and entrepreneurship. Founded by the forward-thinking and visionary brothers Mahesh, Ajay and Sharad Amalean, the organisation commenced its operations with an unwavering dedication to quality and innovation. The trio quit the family business to venture out on their own and their commitment to excellence is what has made MAS what it is today.

From humble beginnings as a lingerie manufacturer, MAS broadened its scope, scaling its product line and establishing a presence across major global markets.

The core of MAS’ extraordinary growth has been its institutional commitment to innovation. By embracing cutting-edge technology and cultivating an innovative culture, the organisation has continuously pushed the limits of design and functionality.

Whether pioneering breakthroughs in performance fabrics or revolutionising sustainable manufacturing practices, MAS continues to shape the future of fashion by setting industry benchmarks.

MAS is embracing digital transformation through digital product creation, artificial intelligence, data analytics and process automation, to reshape conventional production methods and consumer interaction models.

At a time when social responsibility and environmental awareness are paramount, MAS stands as a model for sustainability. Immersed in ethical stewardship and environmental consciousness, the organisation has integrated a comprehensive sustainability framework – the MAS Plan for Change – into all facets of its operations.

The dedication to making a positive influence on the planet and its people extends to investing in renewable energy, biodiversity restoration and water conservation, as well as advocating for fair labour practices and gender equality.

In addition to commercial achievements, MAS maintains a profound commitment to empowering communities and fostering socioeconomic development. The organisation has made significant strides in women’s empowerment, healthcare and education through structured CSR programmes. Through these programmes, MAS continually improves the lives of countless people, leaving a lasting mark on society.

EXPORT ECONOMY BACKBONE In the export economy, MAS has been at the forefront of setting standards for quality and excellence, catering to global brands in the international marketplace.

For decades, MAS as an enterprise has been Sri Lanka’s leading exporter and its subsidiaries have clinched the coveted Exporter of the Year Award on numerous occasions. The most recent occasions were MAS Active winning this accolade in 2021/22 and 2022/23, and MAS Intimates in 2020/21 at the Presidential Export Awards.

As the largest exporter, MAS dominates the export sector in Sri Lanka. While individual divisions receive recognition for their contributions, the conglomerate as a whole stands head and shoulders above its peers.

The MAS story is deeply ingrained in the values of persistence and entrepreneurship… the organisation commenced its operations with an unwavering dedication to quality and innovation

DECADES OF UPLIFTING GENERATIONS As the largest private sector employer in Sri Lanka, MAS is a major force in determining the socioeconomic climate of the nation. Supporting thousands of its employees, the organisation improves the wellbeing of its workforce and communities while also promoting economic growth.

The cornerstone of MAS’ operations is its 100,000 strong workforce, hailing from diverse backgrounds and possessing a wide range of skills. The company not only offers employment opportunities but also pursues both personal and professional development for its team members.

By providing competitive wages, comprehensive benefits and avenues for career advancement, MAS equips its employees with the necessary resources to excel in their roles and achieve their full potential.

Moreover, MAS goes above and beyond traditional employee benefits through the implementation of structured programmes such as Women Go Beyond (WGB).

WGB is a comprehensive and globally recognised initiative designed to provide women with more control in all areas of their lives. Beyond the workplace, it addresses important areas such as reproductive health and rights, leadership development, the battle against gender-based violence, and raising awareness of stereotypes and biases.

These programmes have received significant acclaim within the global apparel industry, driving a pivotal shift in the approach toward ensuring employee wellbeing and gender equity.

Moreover, MAS’ influence extends beyond its workforce to supporting the country and its people in times of crisis. During postwar reconciliation efforts, the 2004 tsunami and other natural disasters, as well as the COVID-19 pandemic and Sri Lanka’s recent economic crisis, MAS exemplified what responsible corporates can do to uplift the nation.

MAS’ journey of over three decades and presence across the island have helped the conglomerate positively impact Sri Lankans across generations, through diverse CSR initiatives in environmental conservation, healthcare, education and community development.

GLOBAL CONGLOMERATE As a globally renowned leader in the apparel industry, MAS serves high-end brands such as Nike, lululemon, Victoria’s Secret, Marks & Spencer, Calvin Klein, Gap and Gymshark. Backed by its reputation for ethical business practices, MAS has expanded to operate in 15 countries worldwide, solidifying its position as a major player in the international market.

MAS’ strategic expansion into nations like India, Jordan, Bangladesh, Indonesia, Vietnam, Kenya, Singapore, the Dominican Republic, the United States and Canada, has improved its market access and mitigated geographic risks.

Furthermore, Sri Lanka is recognised as a leader in innovation and quality in the garment sector, largely owing to MAS’ global reach and recognition. The organisation has improved the nation’s standing as a destination for ethically and sustainably manufactured apparel.

MAS’ ethical business practices extend beyond Sri Lanka’s borders. The conglomerate adheres to stringent standards for labour rights, environmental sustainability and corporate governance across all its operations worldwide.

Whether pioneering breakthroughs in performance fabrics or revolutionising sustainable manufacturing practices, MAS continues to shape the future of fashion by setting industry benchmarks

SRI LANKA AS AN INNOVATION HOTSPOT For its inventive prowess, MAS has gained recognition from prestigious global organisations such as Fast Company and Clarivate – solidifying its position as a leader in innovation on a global scale.

Awards conferred at the Clarivate South and Southeast Asia Innovation Awards 2021 and 2022, as well as the Clarivate South Asia Innovation Awards 2023 and 2024, received by MAS over four consecutive years in the Corporations category, highlights the organisation’s capability to commercialise innovative and patented products.

Being the only apparel company in the region and sole Sri Lankan organisation to be honoured by the Clarivate awarding body further underscores MAS’ uniqueness. This recognition reaffirms MAS’ position as a trailblazer in apparel innovation, setting it apart from its competitors.

Twinery, Innovations by MAS was ranked 18th on Fast Company’s fourth annual list of the 100 Best Workplaces for Innovators. As the innovation arm of MAS, Twinery earned this distinguished place on the list for its exceptional innovative culture and people. This accolade from Fast Company validates MAS’ ability to cultivate an environment conducive to innovation right here in Sri Lanka.

Beyond awards and accolades, MAS’ expertise and growth over the years has transformed the perception of Sri Lanka in the eyes of global brands and high value customers in current and emerging markets. The recognition of MAS’ design, co-creation and innovation capabilities positions Sri Lanka as a destination for cutting-edge apparel solutions and collaborative partnerships.

The recognition of MAS’ design, co-creation and innovation capabilities positions Sri Lanka as a destination for cutting-edge apparel solutions and collaborative partnerships

– Compiled by Tamara Rebeira

Telephone: 4533900 | Email: info@masholdings.com | Website: www.masholdings.com