JAT Holdings Pioneers Industry-First Loyalty Programme to Transform Lives of Painters and Carpenters

JAT Holdings has revolutionised the way loyalty programmes serve daily wage-earning painters and carpenters – JAT’s key stakeholders, with the relaunch of its JAT Loyalty Program. Designed to uplift the lives of painters and carpenters, the unsung heroes of the paint and coating industry. The revamped programme extends beyond conventional rewards to address their professional and livelihood development through rewards which extend to not only the painter but also their families.

JAT Holdings has also taken a groundbreaking step by introducing a comprehensive insurance scheme that extends coverage to painters and their families. This first-of-its-kind benefit in the industry offers critical health and financial protection, safeguarding the well-being of these hardworking individuals and their loved ones. Recognising the importance of education, the programme now offers the SISU Waruna cash prize for children who excel in scholarship exams and the Sarasavai Athwela grant for those entering local universities. Additionally, JAT provides essential schoolbooks and educational resources, further supporting the next generation.