JAT unveils JAT Lifestyle Studio, setting a new benchmark for contemporary living

JAT marked a new milestone in Sri Lanka’s design industry with the grand opening of its innovative JAT Lifestyle Studio at No. 28, De Vos Avenue, Colombo 04. A special ceremony was held to mark the official launch of the JAT Lifestyle Studio on the 29th of November 2024. The occasion drew a large gathering of distinguished guests, including leading architects, interior designers, and key figures from JAT Holdings PLC, MillerKnoll and SEAFORM, and OPPEIN. The event showcased JAT’s commitment to redefining luxury home and office spaces, leveraging globally renowned brands and bespoke design experiences.

Catering to the emerging premium ergonomic office furniture and branded bespoke luxury kitchens segment, JAT continues to set new standards in the industry, offering Sri Lankans unparalleled access to world-class interiors. The JAT Lifestyle Studio is a first-of-its-kind showroom in Sri Lanka, offering a curated selection of leading global brands that embody modern elegance and functionality. Catering to the emerging market segment for bespoke luxury kitchens using international brands, the JAT Lifestyle Studio goes beyond a traditional showroom; it is the fruition of JAT’s vision to bring global design excellence to Sri Lanka. Having exclusively partnered with internationally acclaimed brands like Herman Miller, SEAFORM, and OPPEIN, JAT is creating a space where functionality meets artistry – where customers can envision their interiors and make the right choices. This launch thus represents JAT’s ongoing dedication to enhancing lifestyles through innovative, high-quality solutions fit for the modern world.

Guests at the launch ceremony were treated to an exclusive tour highlighting the premium collections from renowned brands. The iconic range of ergonomic furniture by Herman Miller, part of the MillerKnoll collective, SEAFORM’s state-of-the-art German kitchens, and OPPEIN’s world-class cabinetry offerings for kitchens, wardrobes and vanities were featured. The ribbon-cutting ceremony, which symbolised the official opening of the JAT Lifestyle Studio, set the tone for an immersive experience that showcased world-class design through innovative product displays.

Ten principals representing MillerKnoll and SEAFORM, together with top ranking officials from JAT Holdings PLC and several other dignitaries were present at the launch event. Guests thus had the opportunity to network with leading industry professionals, participate in exclusive giveaways, and enjoy a gourmet tasting session. A very lucky guest also walked away with an Aeron chair, which is one of Herman Miller’s most coveted ergonomic chairs. Several guests who confirmed their orders for SEAFORM kitchens on launch day also received a valuable Burg kitchen appliance bundle as a promotional offer. These initiatives embodied JAT’s focus on customer engagement and appreciation.

A highlight of the launch was the announcement that JAT has been appointed as the Authorised Dealer for MillerKnoll in Sri Lanka. MillerKnoll is the reputed furniture collective born from the merger of the giants Herman Miller and Knoll in 2021, which has set global benchmarks for ergonomic and aesthetic design. This collaboration thus further cements JAT’s position as a leader in the industry, offering Sri Lankans access to cutting-edge home and office solutions.

Commenting on the partnership, Karthik Shethia, MillerKnoll – Managing Director, APMEA said, “Our partnership with JAT is a key step in advancing our commitment to making innovative, human-centered design more accessible in Sri Lanka. The JAT Lifestyle Studio provides a distinctive space where customers can interact with our products firsthand, experiencing the exceptional craftsmanship and functionality that are the hallmark of MillerKnoll.”

Alex Sofalvi, Managing Director, SEAFORM GmbH added, “Our collaboration with JAT is driven by a shared passion for excellence. The JAT Lifestyle Studio is a perfect platform to showcase our latest designs and innovations, allowing customers to envision the possibilities for their own spaces. We’re genuinely excited to bring a new level of sophistication and practicality fit for modern Sri Lankans.”

Vincent Zhai – Sales Manager of South-east Asia, OPPEIN Home Group Inc commented saying, “In partnership with JAT, we are bringing OPPEIN’s globally renowned craftsmanship to Sri Lanka. With the JAT Lifestyle Studio, customers can explore our customised cabinetry solutions that combine style, functionality, and superior quality to create spaces that reflect their unique vision.”

The JAT Lifestyle Studio is now open from 08.30am – 5.30PM, Monday to Friday and 9.00am – 01.00pm on Saturdays, and provides an experiential journey into the world of contemporary interior design and modern living. From personalised consultations to hands-on demonstrations, the studio is designed to provide customers with the broadest choice, and the expert support necessary for easy decision-making. JAT redefines luxury living in Sri Lanka by offering unparalleled access to world-class interiors, while simultaneously supporting and uplifting local woodcraftsmen, painters, and the broader kitchen and furniture industry through its range of high-quality wood coating products.